Archive

How can you gain brand loyalty from Hispanics?

I have the strategy, and I've identified the Hispanic audience. So how do I get them to continue using my products and services? Loyalty is important to Hispanics, even in their relationship with brands. This community tends to imitate the brand choices of their parents and grandparents, as it is often ...

¿Cómo hacer para que el hispano sea fiel a tu marca?

Tengo ya la estrategia, he dado con el público hispano y ahora, ¿cómo hago para que sigan usando mis productos y servicios? La lealtad es importante para los hispanos, incluso su relación con las marcas. Esta comunidad tiende a imitar las elecciones de marca de sus padres y abuelos, ya que ...

Cultural Localization: What It Is and How It Applies to Digital Marketing

If you're considering expanding your business and reaching new markets like the Hispanic community, your message must reach this potential customer effectively. In other words, the campaign you're about to launch should be designed for the Hispanic audience to understand and relate to. This is where cultural localization for the Hispanic ...

Is diversity the key to creativity?

If you have ever been curious about the relationship between diversity and the business environment, you are reading the right article. Not only are they closely linked, but having diverse teams brings many benefits to your company. When discussing diversity, we must consider all it entails: culture, race, gender, age, ...

¿Es la diversidad la clave de la creatividad?

Si te has llegado a preguntar qué relación tiene la diversidad con el ámbito empresarial, has llegado al artículo correcto. Y es que no solo están muy ligados, sino que poseer equipos diversos aporta muchos beneficios a tu compañía. Al hablar de diversidad hay que pensar en todo lo que ello ...

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