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Have you ever wondered how Hispanics use social media?

Which platforms do they prefer? How do they interact with them? With over 63 million people in the U.S., the Hispanic community represents an undeniable economic and cultural force. Their digital presence is significant, and understanding how and where they spend their time online is crucial in designing effective marketing ...

Prepare for Hispanic Heritage Month with a Data-Driven Strategy

Ever wonder how leveraging data can boost your strategy? Data analysis is crucial for creating strategies that truly resonate, especially when aiming to connect with the Hispanic audience. With Hispanic Heritage Month approaching, this is the perfect opportunity to start. Coca-Cola showcased this perfectly with their “Orgulloso De Ser” campaign during ...

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