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How do I know if my marketing campaigns are working?

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Imagine that you are an American university offering programs to Hispanic students, but you cannot connect with them and ultimately fail to reach your enrollment goals for this audience. What is happening?  To answer this question, you must first audit your marketing campaigns, social media, website, or entire strategy. That's right, BOLDers, ...

Cómo crear historias que impacten al público hispano

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Empecemos con una pequeña anécdota:  Cuando un cliente va en busca de un servicio de marketing, se encuentra con muchas agencias para elegir; sin embargo, cuando eres una de esas agencias, pero tienes una historia que logra generar empatía, esta puede servir de clave a la hora de que el cliente ...

How can you gain brand loyalty from Hispanics?

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I have the strategy, and I've identified the Hispanic audience. So how do I get them to continue using my products and services? Loyalty is important to Hispanics, even in their relationship with brands. This community tends to imitate the brand choices of their parents and grandparents, as it is often ...

¿Cómo hacer para que el hispano sea fiel a tu marca?

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Tengo ya la estrategia, he dado con el público hispano y ahora, ¿cómo hago para que sigan usando mis productos y servicios? La lealtad es importante para los hispanos, incluso su relación con las marcas. Esta comunidad tiende a imitar las elecciones de marca de sus padres y abuelos, ya que ...

Cultural Localization: What It Is and How It Applies to Digital Marketing

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If you're considering expanding your business and reaching new markets like the Hispanic community, your message must reach this potential customer effectively. In other words, the campaign you're about to launch should be designed for the Hispanic audience to understand and relate to. This is where cultural localization for the Hispanic ...

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