What is User Experience (UX) Design and Why is it Beneficial?

What is User Experience (UX) Design and Why is it Beneficial?

Having an online presence is an important tool for any organization, small or big. We have seen how the digital world has changed and how new technologies have been added. A website is a tool that has been around for years, but it continues to be important and helpful when connecting with our audience.

The goal of UX design in a business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”

UX design is the process of creating a product, most of the time digital, that can be useful and easy to interact with. Knowing how a person would interact with our product from first hand is a valuable tool to understand the behavior of our audience.

User Experience is a beneficial tool, not only to understand our customers, but to interact with them. Here are four reasons why UX is beneficial and why you should consider it your next #DigitalMove. 

  • UX design determines how the process of interaction between a product and a user would be: The overall goal of UX design is to be available to understand the needs of your user and the needs of your business.
  • UX design is one of the tools that actually takes the user into consideration: A UX design takes into consideration that the user experiences an easy search with the number of steps being reduced and clear call to actions.
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  • It increases your page conversion : The point of UX design is to interact.  A positive interaction will lead to more conversions, which translates to customer loyalty. 
  • Your clients would be your number one marketing tool : UX design also stimulates word-of-mouth. UX design facilitates social sharing and promotes trust.

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