Many people consider marketing and non-profit organizations two concepts that do not fit together.
That’s because we associate the word “marketing” with business goals and economic gain. Meanwhile, we think of a non-profit organization as a business with no desire to put itself above its competitors, much less make a profit at the end of the fiscal year.
While it is true that there is a big difference between non-profit organizations and private companies, it is also true that creating the right marketing strategies is the perfect way to help improve your bottom line. The better a non-profit’s results are, the more it can help the world through its mission.
This concept is better known in the industry as non-profit marketing. It refers to the techniques, strategies, and campaigns used to spread the message of an organization.
It is important to understand that although the non-profit marketing process is similar to that of private companies, its tasks are executed with different goals. Non-profit marketing, for example, goes beyond the collection of bank details for donations. A non-profit marketing strategy requires expansive public outreach geared towards meeting the needs of its target market and encouraging support.
To that end, the marketing role in an NGO should be to become a key partner in supporting its mission.
Now imagine if this partner could understand and analyze the market and consumer needs by attracting and retaining customers through the promotion of products and services that meet those needs and provide value. (brief definition of marketing)
Having these experts and tools at your disposal will generate immediate actions in the digital world, which are much more effective than traditional media. Your donations, volunteers, and mission will open its doors to a universe of opportunities.