Throughout November and December, sales usually increase on average by 14.1%. Including e-commerce.

Source: National Retail Federation (NRF)

It is an excellent opportunity for business owners and entrepreneurs to increase sales and position their businesses. Although it is true that around these dates, there is competition in the sales industry, it is also the perfect opportunity to attract new customers and retain your current ones.

You can build trust and credibility with your customers using the right strategies and converting these feelings into deeper emotional connections.

It may sound complicated, but this is the best way to make your business stand out from the crowd.

To achieve this, we offer you 5 digital marketing strategies to stand out this holiday season.

1. Launch sales campaigns that excite: Imagination and creativity play an essential role this holiday season. Include messages that connect with traditions, customs, and celebrations.  In addition to improving your sales, your target audience will identify with your brand through emotion and memories. This season, you need to .be creative to tell stories about your brand that will interest your target audience and create a real connection between you and them.
2. Update your Paid Ads campaigns: The holiday season is the ideal time to update your campaigns because there is more willingness to buy during the holidays. A simple and effective #BolderTip is adapting your campaigns to the season without making an extra investment in your budget. To make it easier for you, .be discovered is the perfect ally for your campaigns to reach the ideal customers, and your investment is profitable.
3. Prepare your website for promotion and sales: Creating a festive banner is a good idea. But, during this time of the year, you should optimize your website so that it works quickly and effectively so that it can receive a good number of customers and so that they have a pleasant shopping experience on your e-commerce. For your website: .be online is the perfect place for our experts to help you give it solidity and presence.
4. Show your differentiators: This season is ideal for shining and standing out. Show your values, differentiators, and what makes you unique. The connection you create with your audience in these months will accompany you in the coming year. At .be bold , we know every customer is unique, and we want everyone to stand out.
5. Dress your brand in festive attire: It’s the holidays, and everyone wants to feel the holiday cheer. This simple gesture can make all the difference in driving a customer to connect with you during these months. .be you is the key to giving personality to your brand so you can shine this holiday season.

Here is a special gift from BOLD to help you conquer the Hispanic market this holiday season. Include some of these tips in your campaign to connect with them: 

• Incorporate Spanish content: Even those who speak English will thank you.
• Go for diversity in your images and videos: Feeling represented during this time of year can make someone feel special.
• Mix a little from here and there: On the Hispanic Thanksgiving table, turkey and cornbread will likely be accompanied by a signature dish from their country. 
• Segment your campaigns and target the right audience: Leverage each piece of content to reach your ideal audience.

The holidays are full of dates that allow you to gain loyal customers and increase sales. So let’s give our all in 2022. Do you dare?

At BOLD, we love the holidays and are passionate about delivering digital marketing strategies that make a difference.

Book a discovery session with us TODAY