Latinas are making a significant impact on the U.S. labor market. Their participation is no longer limited to the home, and they are a key player in the country’s economic and business environment. 

A few years ago, Hispanic women’s participation in the workforce seemed insignificant. But today, more and more women are reaching management positions. They are asserting their knowledge in high positions of power, and why not use their strategic skills to lead large work teams?

Currently, Latinas represent 16% of the female workforce, which is expected to rise to 26% by 2031. 

Thanks to their cultural richness, Latinas have developed adaptability, resilience, creativity, and problem-solving skills. Today’s Latina is bicultural and bilingual, making their ability to adapt to new challenges and work demands an asset. 

Business Leadership and Entrepreneurship

The pandemic marked a turning point in Hispanic women’s impact on the workforce. It helped them stand out as entrepreneurs and drove economic growth by creating small businesses that continue to create jobs. 

Today, they are breaking down business barriers and leading the way as entrepreneurs; according to the Latino Community Foundation, “nearly half of all Latino-owned businesses are run by Latina women.” At least two million small and medium-sized businesses in the U.S. belong to this community. 

While they still face challenges regarding access to resources and capital, they can also take advantage of opportunities offered by consulting and support organizations to help them advance their ventures. 

The entrepreneurial spirit of Latina women is undoubtedly driving innovation and economic and community development. 

Business Growth and Economic Contribution. 

Did you know that the Latino community has contributed approximately $2.3 billion to the U.S. economy through their dynamism and economic growth? 

Moreover, Hispanic women have made an incredible impact on the workforce and economy of the United States. Here are some interesting facts about their contributions.

• Since 2007, the number of Latina-owned small businesses has increased more than any other racial or ethnic segment, with a growth rate of 172%. 
• Over 400 Latina-owned businesses are established daily, generating $97 billion in annual sales. 
• Latina women are an influential factor in the growth of the Latino community’s overall purchasing power, which reached $1.5 billion in 2018 and is positioned at $1.9 billion in 2023. 

Leading and referencing in many different sectors

The modern Latinas are a force to be reckoned with, showcasing their leadership skills in various fields such as business, education, entertainment, communication, and politics. Their pursuit of a better standard of living is evident from their access to higher education and their willingness to adapt to new technologies and innovative consumption patterns.

This dynamic group of women represents a potential market that cannot be ignored. Their strength, perseverance, and determination are essential for understanding, exploring, and connecting with this community.

Understanding the modern Latin woman’s behavioral needs and cultural relationships is essential to truly connecting with her. It is important to recognize that you are engaging with a woman who makes decisions, creates her own businesses, and drives her community’s economy. Understanding this is the starting point for making new connections and forging long-lasting relationships.

Be aware of the potential of the Hispanic woman. 

Connect with Hispanic women and see how we can help you!