2023 poses new challenges, so it is essential to answer this question: Is your business ready for a year full of challenges?

We want to bring your company closer to these new trends and help you prepare a solid strategy for the new year. So keep an eye out for our top 5 trends of 2023.

2023 will belong to the Micro-influencers.

Business Insiders’ latest report states that influencer marketing will generate more than $16 million in advertising revenue next year. Micro-influencers with 1,000 followers generate 85% more engagement than those with more than 100,000 followers, as they tend to develop closer connections with their community.

Consider that Hispanics are naturally attracted to personalities they can identify with, which is why developing campaigns with Hispanic micro-influencers can allow you to better connect with this growing market.

“Short – Videos” Will Have A Big Impact.

Short videos pose direct and efficient content. That is why platforms like TikTok and Instagram Reels established a large community and high content consumption within their platforms in 2022. The use of this audiovisual format is expected to increase in 2023. 

According to Google’s latest report, YouTube Shorts already has 1.5 billion monthly active users and more than 30,000 million daily views. A report from VENNGAGE states that 85% of consumers are more willing to buy a product after seeing it on video.Without a doubt, using this form of media can help you increase your message reach and improve the metrics of your content, as long as it shows value creatively.

Podcasts Are Here To Be Heard

The latest 2022 Latino Podcast Listener Report, developed by Edison Research, indicates that 76% of U.S. Latino podcast listeners have learned more about a brand promoted in a podcast, and 74% have recommended the advertised product or brand. In addition, we want to highlight that 53% of U.S. Latino podcast listeners like to listen to ads in both English and Spanish. What an excellent opportunity!

The best thing about podcasts is that they are geared toward a specific niche and usually have a community of followers. Your advertising can be heard by users without being intrusive, allowing you to reach the people you are looking for during moments of relaxation.

You can take advantage of these podcasts in this way: 

• Participate as a guest
• Place product sponsors for segments or episodes. 
• Advertising as product placement

The Metaverse Is The Future

According to Statista, 52% of Hispanic adults said they are interested in using the metaverse. Several brands, such as Roblox, Nike, Adidas, and Dior, among others, are part of this world and are here to stay. 

If you are wondering how to reach the metaverse, there are already influencers in this world. It also allows you to sell your products more interactively. 

The Hispanic Market and Its Growing Economic Impact

Hispanics continue to change market trends, and in 2023 it is more than a given that they will continue to be an influential market to serve.

With a purchasing power of over 2 billion dollars, and a growth of over sixty million people in the U.S., it’s hard to avoid the strength of their power. The real estate industry estimates that between 2020 and 2040, 70% of new homeowners will be Hispanic. Tourism and sports companies have already considered the economic impact this audience will have on the industry.

So if you want to improve your company’s profitability, the Hispanic market offers a great opportunity in 2023.

At BOLD, we are ready to help you develop and implement a creative strategy that keeps your brand relevant and takes it to the next level.

Are you ready to be BOLDER?

Sources: 

Impact

Business insider

Edison research

Statista

Travel pulse

Think with google