Do You Know What Transcreation Is?
Have you ever read a public notice in Spanish that, while grammatically correct, felt off—distant, stiff, or just unnatural? That happens because many public [...
Author: webmaster
Why Cultural Clarity in Public Communication Matters
Imagine a city launching a transportation campaign in Spanish. The grammar is correct, but it overlooks local expressions, relevant schedules, and trusted community channels...
From the Inside Out: Aligning Your Organization to Win with the Hispanic Market
Concrete tactics to rally internal allies, open productive conversations, and connect with organizational impact. From Solo Effort to Aligned Strategy While many [...
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From Celebration to Commitment: Unlocking the True Power of Year-Round Hispanic Strategy
What happens on October 16? Hispanic Heritage Month officially ends on October 15. But on the 16th…what happens to your brand? For many companies, [...
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How to Create Culturally Relevant Mental Health Campaigns for Hispanic Communities
A guide for healthcare brands seeking connection, not just communication A Quiet Struggle, Hidden in Plain Sight When Rosa’s son began withdrawing from school, [...
Hispanic Heritage Scholarship Fund (HHSF)
Hispanic Heritage Scholarship Fund (HHSF) Welcome to the portfolio highlighting our collaboration with HHSF. Discover how BOLD led a full rebrand, website redesign, and...
Category:Portfolio
Hispanic Heritage Month: Evolving from a Single Campaign to a Lasting Organizational Impact Strategy
Imagine this:Your brand launches a significant Hispanic Heritage Month (HHM) campaign, featuring videos, posts, and Spanish slogans. You get visibility, maybe more likes than...
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Stop Going It Alone: Build the Hispanic Strategy Your Brand Deserves
At BOLD, we’ve observed a recurring pattern in our strategy sessions with marketing leaders: they often bear the weight of Hispanic initiatives on their [...
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Beyond Business: Hispanic Entrepreneurs Are a Cultural Powerhouse, Is Your Brand Paying Attention?
A few weeks ago, during a Digital Studio session, a Latina entrepreneur told us something that still echoes:“My business isn’t just how I pay [...
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Connecting with the Hispanic Heart: What Marketing Forgot, BOLD Made Visible
Six years ago, BOLD was born out of a deep conviction: Hispanic communities deserve access, representation, and genuine inclusion in every space, starting with...
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