CulturaConnect Campaigns

From strategy to launch, CulturaConnect is your end-to-end solution for culturally grounded, high-impact Hispanic campaigns.

What it is:

CulturaConnect Campaigns is BOLD’s full-service solution for brands ready to engage Hispanic audiences with creative that resonates, media that performs, and partnerships that drive real community connection.

DELIVERABLES CHECKLIST

Campaign strategy brief and audience insights
Creative concept decks
Messaging and visual systems
All final campaign assets (bilingual)
Paid + organic media plan
Influencer and community partner list
Launch execution support and basic reporting

Why clients choose it:

They want a campaign that reflects values, not just visuals.
They don’t have time to manage multiple vendors.
They’re looking for one trusted partner who can lead with culture and execute with excellence.

Is this you?

You’re launching a seasonal, annual, or cultural campaign.

You want a full creative and media rollout, from concept to community.

You need strategy, storytelling, content, and campaign delivery in one place.

You’re ready to show up fully, not just check a box.

WHAT’S INCLUDED

Discovery & Alignment

We begin by grounding the campaign in strategy and shared purpose.

- Goal Alignment Workshop: We clarify success, priorities, and impact goals across your internal team.
- Audience Insights & Context Review: We use existing research and cultural data to inform messaging and creative direction.

Messaging & Creative Strategy

We build the story, and the strategy behind it.

- Campaign Messaging Framework: We define the core narrative and cultural themes.
- Concept Development: We ideate creative directions that resonate across regions, platforms, and generational identities.

Creative Production & Content Creation

We bring the campaign to life with storytelling and design.

- Bilingual Copywriting & Design: Campaign headlines, visuals, and content across digital and traditional formats.
- Video & Social Content Production: Short- and long-form content built to perform and connect.
- Asset Creation for Paid & Organic Channels: Adapted materials for platforms including Meta, YouTube, OTT, display, print, and more.

Media & Activation Strategy

We ensure your campaign is seen by the right people in the right way.

- Paid & Organic Media Plans: Strategy and media recommendations for maximum reach and efficiency.
- Influencer & Community Partner Activation: We align your brand with trusted voices and relevant cultural events.
- Campaign Launch Support & Reporting: Execution support, optimization guidance, and post-campaign insights.

CLIENT SUCCESS

“BOLD helped us launch a campaign that actually spoke to people, not at them. From creative to community engagement, it was all aligned and impactful.”

Director of Marketing & Communications

Regional Brand Partner