We are BOLD

“We’re not here to interpret Hispanic culture for brands. We’re here to help brands meet Hispanic consumers where they already are with strategy, integrity, and vision.”

Ana Carolina Salazar

CEO BOLD

Where brands and Hispanic culture converge.


BOLD is a Latina-owned, minority-certified, full-service Hispanic marketing agency that helps brands go beyond the checkbox and into the hearts, minds, and loyalty loops of the fastest-growing consumer demographic in the United States.

 

Founded by Ana Carolina Salazar, a first-generation Latina and seasoned marketing strategist, BOLD was built to address a gap in the industry: the need for culturally intelligent, results-driven Hispanic marketing that doesn’t reduce people to personas. Six years later, we’ve become the trusted partner for organizations ready to invest in real cultural relevance, not just translation.

What We Do

We offer end-to-end Hispanic marketing solutions that turn insight into action and campaigns into movements.

 

Our capabilities include:

  • Discovery
  • Target Market Research
  • Messaging Strategy
  • Content Transcreation
  • Hispanic Marketing Plans
  • Creative Localization & Inclusion
  • Campaign Strategy
  • Hispanic Influencer Management

Each service is designed to help brands connect authentically, perform intelligently, and grow sustainably across regions, platforms, and generations.

 

We don’t check boxes. We build relevance, trust, and growth, con cultura.

Strategic
Thinkers

Creative
Builders.

Culture
Shapers.

We are not your average agency team, we are Hispanic marketers, storytellers, strategists, and digital specialists who bring both precision and passion to the table. We know how to move between data and emotion, insight and execution, tradition and innovation.

 

As a Latina-owned agency, our lived experience shapes every decision we make. We create in cultura. And that’s what makes BOLD different.

 

We’re not just marketing to Hispanic audiences. We’re building with them, for them, and from within.

Ana Carolina

CEO & Founder

Siling

Vice President of Operations

Andrea

Key Account Manager

Alessandra

Social Media + Project Manager

Gabriela

Brand Manager

Macarena

Graphic Artist

Oriana

Website Designer

Jesus

SEM/SEO Specialist

Brenda

Executive Assistant to the CEO

.Our heart

1 (1)
Mission

To create meaningful connections between brands and the U.S. Hispanic market in a culturally relevant way

2 (1)
Our Values

Creativity
Commitment
Empathy
Professionalism

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Who are we talking to?

We start by understanding the audience and tailoring the message to them. Speaking to Hispanic millennials differs from speaking to older Hispanics, so we must ask ourselves - What do we want to communicate to them?

What are your goals?

What do you want to get out of it? By asking these questions, we can research the appropriate means and channels to help define the strategies we need to implement.

Is this the right way?

With the metrics we gather, we can analyze the processes and results to guide you toward your ultimate goal.

.Our Approach

Our strategy mix combines analytics with emotions to tell stories that connect you with different audiences in the Hispanic community. The data gives us the power to understand the customs and behavior of each group that make up the vast Hispanic population.

 

We are experts in digital marketing with the Hispanic flair that characterizes who we are.

 

Our process combines different strategies, forming ideas into actions.

 

We combine our knowledge in different areas of digital marketing with unique Hispanic characteristics allowing us to offer you a way to approach the Hispanic market in the first person, with all the necessary tools to execute your campaigns successfully.

 

To reach the hearts of Hispanics, you must blend in with them!

.Our working proccess

Latina-Owned, Minority-Certified

We start by understanding the audience and tailoring the message to them.

What are your goals?

By asking these questions, we can research the appropriate means and channels to help define the strategies we need to implement.

Is this the right way?

With the metrics we gather, we can analyze the processes and results to guide you toward your ultimate goal.

Campaign Success

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