Orlando Utilities
Commission (OUC)
Welcome to the online portfolio showcasing our collaboration with Orlando Utilities Commission (OUC)! Discover how BOLD helped OUC strengthen its relationship with the Hispanic community in Central Florida through strategic focus and thorough research. Learn about our process and how our efforts have improved the effectiveness of their communications and understanding of their audience.
Who is Orlando Utilities Commission (OUC)?
Orlando Utilities Commission (OUC) is the leading provider of energy and water services in the Orlando region. Founded in 1923, OUC is dedicated to offering reliable and sustainable services, adapting to the changing needs of a diverse and rapidly growing community. With a rapidly increasing Hispanic population in Central Florida, OUC has identified the need to establish a stronger and more meaningful connection with this demographic, ensuring their services effectively respond to the expectations and needs of the Hispanic community.
Effective Communication with the Hispanic Community
OUC approached BOLD with a clear challenge: To better understand the growing Hispanic population in the region and ensure their communication and services are culturally relevant and effective. As the Hispanic population continues to expand, OUC recognizes the importance of adapting its marketing and communication strategies to reflect the needs and values of this diverse community.
How Did BOLD Help?
Our Creative Voyage
Phase 1
Hispanic Marketing Audit
We began with a comprehensive audit of OUC’s communication strategies aimed at the Hispanic community. We evaluated their message's effectiveness, identified improvement areas, and provided strategic recommendations to enhance their impact.
Market and Competitive Analysis
We conducted a market analysis and trend study to understand the competitive landscape in which OUC operates. This analysis included evaluating industry best practices and strategies used by competitors to capture the Hispanic market.
Active Social Media Listening
We implemented Social Media Listening tools to monitor and analyze online conversations within the Hispanic community about OUC. This practice allowed us to gather valuable insights into audience perceptions and needs, helping to adjust OUC’s digital communication strategies.
Coordination and Communication
Once responses were collected, we thoroughly analyzed the data obtained, identifying patterns, unmet needs, and areas for improvement for OUC. This information further refined communication and service strategies directed at the Hispanic community.
Hispanic Marketing Audit
We began with a comprehensive audit of OUC’s communication strategies aimed at the Hispanic community. We evaluated their message's effectiveness, identified improvement areas, and provided strategic recommendations to enhance their impact.
Market and Competitive Analysis
We conducted a market analysis and trend study to understand the competitive landscape in which OUC operates. This analysis included evaluating industry best practices and strategies used by competitors to capture the Hispanic market.
Active Social Media Listening
We implemented Social Media Listening tools to monitor and analyze online conversations within the Hispanic community about OUC. This practice allowed us to gather valuable insights into audience perceptions and needs, helping to adjust OUC’s digital communication strategies.
Coordination and Communication
Once responses were collected, we thoroughly analyzed the data obtained, identifying patterns, unmet needs, and areas for improvement for OUC. This information further refined communication and service strategies directed at the Hispanic community.
Phase 2
Market Research Report (Survey)
Objective: To conduct market research to obtain detailed information on the needs and preferences of OUC’s Hispanic customers through a personalized survey.
Audience Sentiment Analysis
Before launching the survey, we conducted an online sentiment analysis to capture the current perceptions of the Hispanic community regarding OUC. This analysis helped adjust the survey questions and focus on the most relevant topics.
Survey Development
We designed a personalized survey, distributed via email, to collect specific data on Hispanic customers' expectations, preferences, and experiences.
Survey Analysis
Once responses were collected, we thoroughly analyzed the data obtained, identifying patterns, unmet needs, and areas for improvement for OUC. This information further refined communication and service strategies directed at the Hispanic community.
Market Research Report (Survey)
Objective: To conduct market research to obtain detailed information on the needs and preferences of OUC’s Hispanic customers through a personalized survey.
Audience Sentiment Analysis
Before launching the survey, we conducted an online sentiment analysis to capture the current perceptions of the Hispanic community regarding OUC. This analysis helped adjust the survey questions and focus on the most relevant topics.
Survey Development
We designed a personalized survey, distributed via email, to collect specific data on Hispanic customers' expectations, preferences, and experiences.
Survey Analysis
Once responses were collected, we thoroughly analyzed the data obtained, identifying patterns, unmet needs, and areas for improvement for OUC. This information further refined communication and service strategies directed at the Hispanic community.
Optimization of Communication Strategies
We introduced significant improvements in how OUC communicates with the Hispanic community, ensuring their messages are culturally relevant and effective.
Project Impact
Our efforts have allowed OUC to strengthen its relationship with the Hispanic community, providing a solid foundation for the implementation of future marketing and communication strategies that reflect the diversity and needs of this key population.Additionally, we will highlight the strategic alliance between AdventHealth and Heart of Florida United Way as organizations dedicated to community well-being and development.
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