There are more than 2.3 million Latina-owned businesses in the United States.
Yes, you read that right! Millions of women aren’t just forging their own paths, but rewriting what it means to be a mother, a leader, an entrepreneur, and an economic force—all at once.
And while many of them are not sitting at the head of large corporations, some are. What they all share is this: They’re building with intention. From salons, shops, and cafés to handmade brands and consulting firms, these women are transforming their industries.
They do it from personal experience, with a community mindset, and with the conviction that business can be a vehicle for purpose.
Mother’s Day gives us a powerful opportunity—not just to celebrate moms, but to recognize them as leaders, strategists, and creators of value.
Because when a brand aligns with their story, it connects with the entire community.
Mompreneurs are more than inspiring—they’re essential to the economy.
Motherhood and entrepreneurship often go hand in hand for many women, regardless of background. However, within the Hispanic community, this combination has a distinct meaning. Many mothers start businesses not only for financial independence or flexibility, but also to leave a lasting legacy for their families, one that is deeply rooted in their identity and cultural values.
And they don’t do it alone. Their businesses are often an extension of their family life, giving them a unique perspective on what their community needs, values, and consumes.
Brands that partner with women entrepreneurs or feature them in content and collaborations don’t just support a cause—they gain cultural relevance, emotional connection, and long-term loyalty.
Mother’s Day isn’t just a sales opportunity. It’s a platform to elevate.
As with many holidays, the commercial cycle kicks in early. Promotions, discounts, and themed campaigns take over. However, if we want to create campaigns that are truly effective—and rooted in purpose—we must go beyond the transaction.
In the Hispanic market, this day holds powerful potential. It’s a chance to elevate real stories, speak to profound emotional truths, and recognize moms not only for their family roles but as visionaries and changemakers.
Instead of pushing out generic offers, brands can use this moment to highlight real women and amplify their real impact, beyond the domestic narrative.
When we shift from “we’re selling you something” to “we see you, we celebrate you, and we’re making space for you,” the message transforms completely.
Campaign Ideas that Center Entrepreneurial Moms
Co-branded Campaigns
Invite local entrepreneurs to co-create limited-edition products, content, or experiences. Elevate their voices and connect with their audiences.
Stories with Purpose
Instead of a standard promotion, tell the story of a mother who runs a business and balances it with her family life. Make your brand more human.
Intentional Visual Design
Ensure your visuals depict diverse, empowered, and authentic women. Visuals carry values—make them count.
Social Media Takeovers
Let real voices take over your platform. Conduct interviews, create behind-the-scenes content, and expert tips—the kind of storytelling that resonates more than any ad.
Downloadable Tools for Entrepreneurs
From templates to guides, give your audience more than pretty words. Empower them with resources they can actually use.
Design with Culture in Mind: Multicultural Strategy Isn’t Optional
Not all Hispanic moms look or live the same.
Your campaign must account for the diversity within the Latino community—across national origin, generation, language, and family dynamics.
Maternal figures don’t always look like traditional ads suggest. In our community, tías, abuelas, madrinas, and even older sisters often play strong maternal roles.
That’s why transcreation is key. It’s not about translating—it’s about adapting with cultural and emotional depth, so your message doesn’t just land. It resonates.
Mother’s Day is a moment to honor those who give their all—at home, at work, and in business.
It’s also a moment for your brand to show that it understands the power of family, culture, and female leadership.
This year, don’t just show up.
Create campaigns that represent, connect, and build community.Looking to launch a family-focused, multicultural campaign?
At BOLD, we can help you do it with intention.
