BOLD Hispanic Market Consulting

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Hispanic Market Strategy

Strategic consulting to shape how your brand connects with U.S. Hispanic audiences, at any stage, for any campaign.

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What it is:

Whether you’re launching something new, refining your message, or rethinking your Hispanic approach, we help you build the strategy to do it right. This consulting service gives your team clear direction, grounded in cultural insight, strategic alignment, and real audience understanding. It’s flexible, smart, and built for what you need now.

DELIVERABLES CHECKLIST

  • Audience & Cultural Insights
  • Hispanic Audience Segmentation or Personas
  • Strategic Messaging Framework
  • Brand Positioning Strategy
  • Strategic Activation Guidance
  • Internal Briefing Tools

Is this you?

  • You’re planning a new campaign and need strategic clarity

  • You want to validate your Hispanic-market approach

  • Your current efforts aren’t connecting or performing

  • Your team needs alignment before activation

  • You’re ready to grow,but need a plan rooted in culture and purpose

Why clients choose it:

Clarity Before Launch

They need a clear strategy to align teams and guide campaigns, before investing time and budget.

Real Cultural Relevance

They’ve tried surface-level efforts. Now they want a message built from cultura, not added on top.

Smarter, Safer Decisions

They’re under pressure to perform, and need insight to avoid missteps and connect with intention.

WHAT’S INCLUDED

Audience & Insight

We uncover your audience and clarify the opportunity.

- Audience & Cultural Insights Deep understanding of values, behaviors, and motivators across Hispanic segments—grounded in culture and data.
- Hispanic Audience Segmentation or Personas Actionable profiles to guide messaging and targeting by generation, language, region, and mindset.

- Brand Positioning Strategy: Defines your brand’s cultural role, relevance, and voice in the Hispanic market.
- Strategic Messaging Framework: A message system that outlines what to say, how to say it, and how to stay culturally aligned across channels.

Strategy & Positioning

We shape your message with purpose and cultural fluency.

Planning & Alignment

We build your launch strategy and align your team.

- Strategic Activation Guidance: Directional support on channels, content, and rollout to help move strategy into action.
- Internal Briefing Tools: A Presentation-ready materials to align leadership, brief creative/media partners, and support internal buy-in.

CLIENT SUCCESS

"BOLD’s guidance and expertise were essential as we took our first steps to connect with Hispanic audiences. They helped us build a strong digital foundation, increase our visibility, and use the right tools to expand our reach with confidence and clarity. We're glad to count on them!"
Prospera USA

We’ll help you lead with insight, align your team, and build a message that resonates.

Let’s Talk Strategy →