Hispanic Heritage Scholarship Fund (HHSF)
Welcome to the portfolio highlighting our collaboration with HHSF.
Discover how BOLD led a full rebrand, website redesign, and digital strategy project that reflects this educational organization’s mission: empowering the Hispanic leaders of tomorrow.
Who is the Hispanic Heritage Scholarship Fund?
For 22 years, HHSF has awarded college scholarships to Hispanic students in Central Florida, promoting access to higher education and upward mobility. The organization also offers events and mentorship programs to strengthen student skills and community integration.
Challenges Uncovered: Image, Consistency & Connection
HHSF’s board identified the need to align the organization’s image with its current scope and level of professionalism. The previous visual identity no longer reflected its evolution. A strategic transformation was needed—one that captured cultural pride, modern relevance, and vision.
How Did BOLD Help?
Our Creative Voyage
Discovery Phase
We interviewed students, board members, sponsors, and volunteers to understand the emotions, aspirations, and expectations the new brand needed to convey.
Full Rebrand
We created a professional, warm, and culturally relevant brand identity—modern in its aesthetics, rich in legacy, and future-facing.
Website Design & Development
We built a dynamic, accessible, bilingual website that enables students to access scholarships, events, and resources, and donors to connect with the mission.
Digital Marketing Plan
We designed a tailored roadmap focused on Spanish-language content, strategic profiles, newsletters, and a consistent social media presence.
Graphic Assets
We delivered templates, a visual identity system, and reusable brand materials to support year-round communication efforts.
Discovery Phase
We interviewed students, board members, sponsors, and volunteers to understand the emotions, aspirations, and expectations the new brand needed to convey.
Full Rebrand
We created a professional, warm, and culturally relevant brand identity—modern in its aesthetics, rich in legacy, and future-facing.
Website Design & Development
We built a dynamic, accessible, bilingual website that enables students to access scholarships, events, and resources, and donors to connect with the mission.
Digital Marketing Plan
We designed a tailored roadmap focused on Spanish-language content, strategic profiles, newsletters, and a consistent social media presence.
Graphic Assets
We delivered templates, a visual identity system, and reusable brand materials to support year-round communication efforts.
A Co-Created Identity
The process was participatory. Students, allies, and leaders were included as part of the transformation. The new identity represents a collective vision.
Project Impact
HHSF now operates with a cohesive, professional brand, a robust digital platform, and a growth-ready strategy.
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