Make your public communication connect with the Hispanic community.
We design strategies that bring governments and Hispanic communities
closer together, building trust, participation, and a sense of belonging.
Informing is not enough. You must connect.
Governments work hard to serve diverse communities, but messages often don’t reach where they’re needed most. Literal translation misses cultural nuance. General campaigns don’t reflect the lived realities of Hispanic families. What should inspire trust ends up creating gaps in information and participation. The Hispanic community wants to be involved, but first, they need to feel seen, heard, and represented.
Why it matters
It’s not about translating. It’s about including.
At BOLD, we help agencies and public organizations craft messages that truly reach the Hispanic community.
We design cultural strategies that build trust, drive participation, and turn public communication into a bridge—not a barrier.
Strategies that inform with clarity, include with respect, and connect with culture
Transcreation Studio
👉 Translating a notice may inform, but only transcreation turns it into a message that includes, respects, and mobilizes. We rewrite your materials with linguistic empathy and cultural fluency, ensuring every word conveys clarity and a sense of belonging. Because trust isn’t translated—it’s built.
Hispanic Market Launchpad
👉 We build with you an integral plan that understands their values, trusted messengers, and channels of information. Your communication doesn’t just broadcast—it invites the community to take part. It’s not just reach: it’s intentional inclusion.
CulturaConnect Campaigns
👉 We design bilingual 360° campaigns that educate, sensitize, and drive action in areas such as health, education, transportation, safety, and more. Because representation isn’t printed—it’s lived in every interaction.
Not just inform. Connect.
A culturally relevant strategy isn’t just the right thing to do—it’s a smart decision for governments and public institutions.
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Increase civic participation
Speaking the community’s language builds trust and real engagement.
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Reduce information gaps
Clear and relatable messages help people understand better and act with confidence.
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Strengthen your institutional reputation
Cultural empathy reinforces credibility with diverse communities.
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Show leadership in inclusion and representation
Beyond informing, it’s an act of inclusive public service.
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Optimize your public communication investment
A culturally aligned message generates measurable impact, not just reach.
How we work with you
Phase 1 – Discovery:
We listen to your challenges and conduct an audit of your current communications.
Phase 2 – Development:
We design culturally informed messages and campaign plans.
Phase 3 – Activation:
We launch with you across media, partners, and community channels.
CLIENT SUCCESS
See how we’re making an impact
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LET'S BUILD MORE INFORMED AND INCLUSIVE COMMUNITIES
Strategic communication is public service done right.
Let us help you build trust and participation with the Hispanic community.