Storytelling is the art of sharing the story of what you do and why you do it. In digital marketing, it has become an indispensable tool that opens many doors, allowing you to attract and retain hundreds of potential customers in a unique, entertaining, and empathetic way.
But…if it sounds so simple, why is storytelling so complex? Because it is not just a matter of writing down what you experience as an entrepreneur or the process of developing your product.
For a story to capture us and make us feel interested, just as they do in movies or TV, we need a series of elements that make us connect with the journey.
If you follow these tips, we guarantee that your story will not go unnoticed.
- Objectives: The story must have a message that you want to transmit. Without it, the story will not make any sense.
- Narration: Establish the conflict and the resolution. People are attracted to stories of overcoming adversity. Make sure to structure your message through the conflict and its final resolution.
- Emotions: To achieve engagement through storytelling, the audience must identify with what they are reading.
- Media: Identify the social platform where you plan to publish your story.
Important: The idea is not only to sell products and services. People must identify with your brand because of what you transmit through your story, so you must be authentic and original.
At Bold Digital Marketing Studio, we are storytelling experts, visit our social media and get an idea of everything we can offer you.