Higher Education Industry • Bold Hispanic Marketing Agency

. higher education

Fulfill the Hispanic students' dream

You are the Hispanic student’s dream. Learn from them and they will learn with you.

For many Hispanics, studying in the United States is the beginning of the well-known “American Dream.” It allows them the opportunity to achieve success and grow personally and professionally. Be the support they need for this dream to come true.

You will learn much from Hispanics with the proper knowledge, tools, and professional equipment, permitting you to reach them directly. At BOLD, we put these services and expertise at your disposal so that Hispanics can become your students.

Do you have everything a Hispanic student needs?

Creating quality content adapted to the Hispanic student will add value to your story and pique their interest. Make your story relatable by including their aspirations, tastes, and culture.

Transcreating your content allows for stronger connections with Hispanic students as you put the content in their language while using common expressions and phrases that they are familiar with.

Using the right digital platforms for your audience, creating a database through email marketing, and being present in these users' digital lives are some of the steps you should take to achieve your goals.

Digital content will be your best ally to reach the Hispanic student waiting to meet you. Use it to share your message, study opportunities, academic programs, scholarships, and other services.

be creative

The biggest challenge when engaging with Hispanic students

Is establishing an emotional connection and a trusting relationship.

Understanding their preferences and needs is crucial in relationship building. They can get to know you through your style, characteristics, and personality, but a good design suited to their interests will generate the emotional impact you want.

With brand identity, graphic design, and 2D animation, you can show Hispanic students who you are and what you can be for them. You can generate empathy, connection, and identity with your brand by using graphic elements, images, videos, etc., that are relevant to this audience and represent their culture and values.

be you

SEO will help position your brand, but are you using the right phrases to connect with Hispanic students?

Keywords are essential to gain visibility in search engines. You must know your market's phrases, expressions, words, and customs to develop a good SEO and SEM strategy.

The possibilities offered by multicultural digital marketing are endless. You can get the most out of your budget with personalized campaigns aimed directly at Hispanic students.

be discovered

Web in Spanish?

Approaching potential Hispanic students goes beyond translating all the content on your website into Spanish. It’s about understanding their ways of communicating, needs, and concerns. A design that is adapted to your audience offers a unique experience for the Hispanic student to feel at home.

Web and UX design can make Hispanic students feel welcome on your website. Take advantage of these tools by including the warmth and diversity that characterizes the Hispanic community on your website. This can be done by putting the information in their language, developing friendly designs adaptable to any device, updating content, easing the processes, etc.

Represent and empathize with the market you are about to conquer.

be online

Do you really know Hispanic students?

There are many potential students within the Hispanic community.

Break linguistic and cultural barriers with content adapted to Hispanic audiences. It’s not enough to translate your content into Spanish; you need to understand their customs and preferences to connect with this audience effectively.

After getting to know you and your needs, we will focus on your target audience, Hispanic students. Learning about their values, traditions, and characteristics will help you create messages they can relate to.

We will develop creative, effective, and relevant campaigns for Hispanic students, using image localization, content transcreation, influencer marketing, and other tools that represent your audience and add value.

Be multicultural

Phase 1:
Discovery

And all this, how do we do it?

.our approach

Phase 2:
Development

Phase 3:
Release

We listen to you and do our research to create the best strategy.

We test, position, integrate, and leverage.

We amplify, listen again, and adjust.

Let’s transform learning together!

Hablemos!