For many Hispanics, studying in the United States is the beginning of the well-known “American Dream.” It allows them the opportunity to achieve success and grow personally and professionally. Be the support they need for this dream to come true.
You will learn much from Hispanics with the proper knowledge, tools, and professional equipment, permitting you to reach them directly. At BOLD, we put these services and expertise at your disposal so that Hispanics can become your students.
Transcreating your content allows for stronger connections with Hispanic students as you put the content in their language while using common expressions and phrases that they are familiar with.
Using the right digital platforms for your audience, creating a database through email marketing, and being present in these users' digital lives are some of the steps you should take to achieve your goals.
Digital content will be your best ally to reach the Hispanic student waiting to meet you. Use it to share your message, study opportunities, academic programs, scholarships, and other services.
Understanding their preferences and needs is crucial in relationship building. They can get to know you through your style, characteristics, and personality, but a good design suited to their interests will generate the emotional impact you want.
With brand identity, graphic design, and 2D animation, you can show Hispanic students who you are and what you can be for them. You can generate empathy, connection, and identity with your brand by using graphic elements, images, videos, etc., that are relevant to this audience and represent their culture and values.
The possibilities offered by multicultural digital marketing are endless. You can get the most out of your budget with personalized campaigns aimed directly at Hispanic students.
Web and UX design can make Hispanic students feel welcome on your website. Take advantage of these tools by including the warmth and diversity that characterizes the Hispanic community on your website. This can be done by putting the information in their language, developing friendly designs adaptable to any device, updating content, easing the processes, etc.
Represent and empathize with the market you are about to conquer.
Break linguistic and cultural barriers with content adapted to Hispanic audiences. It’s not enough to translate your content into Spanish; you need to understand their customs and preferences to connect with this audience effectively.
After getting to know you and your needs, we will focus on your target audience, Hispanic students. Learning about their values, traditions, and characteristics will help you create messages they can relate to.
We will develop creative, effective, and relevant campaigns for Hispanic students, using image localization, content transcreation, influencer marketing, and other tools that represent your audience and add value.