We are: multicultural, creative, empathetic, committed, Hispanic, BOLD
We are BOLD
Where brands and Hispanic culture converge. BOLD is a Latina-owned, minority-certified, full-service Hispanic marketing agency that helps brands go beyond the checkbox and into the hearts, minds, and loyalty loops of the fastest-growing consumer demographic in the United States.
Happy Client
Years Experience
Completed Project
Where Culture Meets Strategy
Founded by Ana Carolina Salazar, a first-generation Latina and seasoned marketing strategist, BOLD was built to address a gap in the industry: the need for culturally intelligent, results-driven Hispanic marketing that doesn’t reduce people to personas. Six years later, we’ve become the trusted partner for organizations ready to invest in real cultural relevance, not just translation.
Strategic
Thinkers
Creative
Builders.
Culture
Shapers.
We are not your average agency team, we are Hispanic marketers, storytellers, strategists, and digital specialists who bring both precision and passion to the table. We know how to move between data and emotion, insight and execution, tradition and innovation.
WHY BOLD?
Latina-Owned, Minority-Certified
Authenticity starts at the top. Our leadership reflects the audiences you want to serve.
Culturally Grounded Strategy
We dig deeper than translation, integrating regional dialects, generational insights, emotional drivers, and behavioral trends into every strategy we build.
End-to-End Expertise
From strategy to execution, we offer a seamless experience with dedicated specialists in creative, content, media, and analytics.
Relationship-Driven Approach
We’re not a vendor—we’re an extension of your team. We work closely with clients to build sustainable marketing ecosystems that evolve with culture.
OUR IMPACT
At BOLD, impact means showing up with cultural intention. Since 2019, we’ve helped brands move beyond surface inclusion to build real connections with Hispanic communities. From boosting visibility for organizations like AdventHealth and the Orlando Magic, to advancing equity with partners like Heart of Florida United Way and HOPE, our work blends growth with representation. We help brands earn trust, nonprofits reach those in need, and communities feel seen, because marketing with corazón builds more than results; it builds belonging.
Mission
Our Values
Cultura First
Creativity
Commitment
Empathy
Authenticity
Our Approach
Most brands don’t know how to reach Hispanic audiences. At BOLD, that’s all we do and we do it with strategy, soul, and results.
Our work is rooted in understanding how Hispanic consumers think, feel, decide, and buy, because data tells us what to say, but culture tells us how to say it. From language and generation to region and rhythm, we understand the nuance that makes the difference.
We shape the strategy, craft the message, and guide the creative so your brand doesn’t just show up, it shows up the right way.
At BOLD, we turn campaigns into connections and messages into movement.
Let’s talk about taking your brand further, with culture and strategy.