2025 has been a year of change and learning for many nonprofits.
Funding streams have shifted. Priorities have evolved, and plans that once seemed certain have had to be reimagined.
Some diversity and inclusion programs were paused.
Several cultural campaigns were delayed.
And many teams, ready to launch bilingual content or new initiatives, had to slow down and adapt.
Yet through all that movement, one thing remained steady: The community.
Campaigns can pause, but human connection doesn’t disappear.
Especially within the Hispanic community, which makes up more than 20% of the U.S. population, diverse, resilient, and deeply committed to those who show up, understand, and stand beside them.
This piece isn’t about pointing fingers. It’s about offering guidance and encouragement.
Here we share practical, heart-centered ideas rooted in empathy, culture, and purpose to help nonprofits keep fulfilling their mission, even when resources look different.
The Opportunity Within the Quiet
In recent months, many organizations have turned down the volume on their cultural communication.
But silence doesn’t erase the need or the desire for connection.
If your team couldn’t do “everything you planned” this year, you’re not alone.
And it doesn’t mean you need to step out of the conversation.
On the contrary, this could be the perfect moment to reconnect with what truly matters.
It’s not about doing more.
It’s about making every message count.
How Nonprofits Can Keep Connecting with the Hispanic Community
- Start with what you already have: Your stories.
You don’t need a major campaign to make an impact.
A real story — a voice, a memory, a quote — can inspire more trust than any ad ever could.
🎙 Bold Tip: Record short testimonials on your phone, share real phrases in Spanglish, and bring back stories that still resonate.
Sometimes the most powerful content is already sitting in your archives.
- Transcreate what matters most — not everything.
Maybe you can’t translate your entire website into Spanish, and that’s okay.
What matters is adapting the spaces where connection happens.
Bold Tip: Focus on what adds the most value: A key resources page, an orientation guide, a short series of bilingual posts.
Perfection doesn’t connect, but warmth does.
- Make the community part of the message.
Nothing builds trust like participation.
Invite community members to review your content, share their stories, or help you adapt materials.
When people see themselves reflected in your message, it becomes stronger.
Bold Tip: Create a small “Cultural Council” with three to five community voices.
Their insight helps validate tone, language, and relevance.
- Measure impact beyond the numbers.
Success isn’t always about reach or impressions.
If 50 people feel seen and represented, that’s impact, too.
Bold Tip: Save the messages, comments, and heartfelt replies.
Emotional metrics are still data, and they say a lot about your reach and resonance.
🛠 Mini-Guide: What You Can Do This Month (Even on a Tight Budget)
✅ Share a story you already have (written or short video).
✅ Update one page on your site with warmer, bilingual language.
✅ Ask your followers: What do you need to hear from us today?
✅ Use simple tools like Canva or Reels to create authentic, human-sounding content.
✅ Book 30 minutes with Bold to prioritize your strategy — no pressure, just clarity.
Closing
November is the month of giving.
And sometimes, the most valuable thing an organization can offer is presence.
“We’re here. We’re with you.”
Your community feels that.
And they’re grateful for it.
Because even when resources shift, empathy, culture, and purpose remain infinite.
Do you have an important message for your Latino community, but aren’t sure how to bring it to life with what you have?
👉 Schedule an exploratory call with Bold.
We’ll listen, guide, and co-create with you — from empathy, not urgency.
