BOLD Hispanic Marketing Agency

Help Hispanic students turn aspirations into admissions

Connect with their dreams, showcase their stories, and become the institution they choose with heart.

Why so many efforts to reach Hispanic students fall short

Scholarships are available. Opportunities exist. But if the message doesn’t represent, it doesn’t inspire. Hispanic students aren’t just looking for a university. They’re looking for belonging. For visibility. For voice. A place where their story is welcomed, not just translated.

Why it matters

%
of college students in the U.S. are Hispanic
%
choose local or community colleges
%
prefer bilingual educational materials

Learn from them, and they’ll learn with you.

For thousands of Hispanic students, pursuing higher education in the U.S. is more than an academic goal.
It’s a generational dream. A family’s hope. A promise of transformation.

And who opens the door to that dream?
The institution that doesn’t just speak Spanish, but understands, represents, and walks alongside them.

Strategies that inspire, retain, and represent

Transcreation Studio

More than translation. Real connection.
Your educational content gets lost if it doesn’t reflect students’ values, language, or aspirations.
👉 We rewrite your institutional message through a cultural lens, warm, respectful, and relevant. So your message says: “This place is for me.”
Learn more

Hispanic Market Launchpad

Don’t improvise. Strategize.
Many institutions launch generic campaigns without understanding students’ digital habits, decision-making processes, or family dynamics.
👉 We co-create a tailored plan, from cultural segmentation to the most effective channels. Attracting Hispanic students isn’t a tactic. It’s a long-term vision.
Let’s build your plan

CulturaConnect Campaigns

Representation that inspires
A diverse logo isn’t enough. Students want representation they can see and stories they can relate to.
👉 We craft authentic campaigns that amplify Hispanic voices, reflect their journeys, and invite them into a future where they belong.
See how it works

Connect through culture. Grow through strategy.

  • Boost Hispanic enrollment

    When students see themselves, they envision a future with you.

  • Improve retention and sense of belonging

    A welcoming message helps students stay, not just apply.

  • Strengthen your image as an inclusive, future-ready institution

    What you say and how you say it shapes your legacy.

  • Turn families into partners in education

    In Hispanic households, decisions are collective. We help you speak to them.

  • Create content with real cultural impact

    Cultural fluency is no longer optional. It’s your advantage.

How we work with you

Phase 1 – Discovery:

We listen to your institutional context and goals.

Phase 2 – Development:

We design and position your cultural strategy from the inside out.

Phase 3 – Launch:

We activate your message, track its impact, and refine it for continued growth.

Hispanic students are ready to lead. We’ll help you greet them with a message that represents who they are, and who they’re becoming.