Hispanic Market Launchpad

This product guides you through your first steps, so you can reach Hispanic audiences with clarity, confidence, and cultural fluency

What it is:

Hispanic Market Launchpad is BOLD’s consulting product for brands new to the U.S. Hispanic market. It helps you understand who you're talking to, what to say, and where to show up, with strategy rooted in insight and identity.

DELIVERABLES CHECKLIST

Market overview + audience education
Hispanic audience personas or segmentation
Strategic messaging framework
Brand positioning guidelines
Go-to-market roadmap
Internal team training (optional)

Is this you?

You’re exploring the Hispanic market for the first time.
You need to understand your audience before launching.
You want a strategic plan, not just a campaign.
You’re building internal support and need alignment.

Why clients choose it:

Starting Point

They know the Hispanic market matters, but don’t know where to begin.

Strategy

They want a smart entry point without risking missteps or assumptions.

Connection

They care about building trust, not just awareness.

WHAT’S INCLUDED

Discovery & Research

We uncover your audience and clarify the opportunity.

- Hispanic Market Audit: We evaluate your current brand positioning and any past Hispanic-facing efforts.
- Audience Research: We conduct interviews, focus groups, or secondary analysis to understand behaviors, needs, and values.
- Segmentation & Cultural Mapping: We identify and profile Hispanic audience segments by region, language, generation, and acculturation.

- Messaging Framework: We craft a culturally resonant narrative architecture to guide all content moving forward.
- Positioning Strategy: We define how your brand should show up authentically in the Hispanic market.

Messaging & Strategy

We shape your message with purpose and cultural fluency.

Marketing & Go-To-Market Planning

We build your launch strategy and align your team.

- Go-to-Market Roadmap: We outline phases, key moments, and channel priorities.
- Hispanic Marketing Strategy: A full strategic plan including platform mix, content focus, and brand goals.
- Optional: Team Training & Workshops: We train your internal team on cultural fluency and engagement best practices.

CLIENT SUCCESS

"BOLD’s guidance and expertise were essential as we took our first steps to connect with Hispanic audiences. They helped us build a strong digital foundation, increase our visibility, and use the right tools to expand our reach with confidence and clarity. We're glad to count on them!"

Prospera USA