National Entrepreneur Center (NEC)
Welcome to our online portfolio showcasing our collaboration with the National Entrepreneur Center (NEC) to enhance their brand identity. Dive into the details of how BOLD successfully revitalized the NEC’s, BizLink Orange and the Central Florida International Trade Office (CFITO) visual identity and strengthened its market presence.
Who is the NEC?
The National Entrepreneur Center (NEC) is a leading organization dedicated to the development, growth, and success of small businesses. Through a cooperative effort of a diverse group of organizations, the NEC has created a model of economic development efficiency. They are part of Central Florida’s entrepreneurial growth through professional business assistance and hands-on industry expertise.
Unveiling Challenges: NEC's Vision for Transformation
The NEC approached us with a strategic goal: to fortify its brand image by aligning its visual concepts with its subsidiary programs, BizLink Orange and the Central Florida International Trade Office (CFITO). The aim was to enhance brand recognition and establish a more robust presence within the entrepreneurial community.
How Did BOLD Help?
Our Creative Voyage
Discovery Phase
Conducted in-depth interviews with NEC's team and stakeholders to understand their mission and identify improvement areas.
Competitive Analysis
Conducted a thorough analysis of the market landscape and competitor brands to identify trends and opportunities for differentiation.
Brand Strategy Development
Based on our research findings, we developed a tailored brand strategy that aligned with the NEC's objectives and addressed pain points.
Design Exploration
Explored various design concepts, including logo refinements and visual elements, to create a cohesive and impactful brand identity.
Discovery Phase
Conducted in-depth interviews with NEC's team and stakeholders to understand their mission and identify improvement areas.
Competitive Analysis
Conducted a thorough analysis of the market landscape and competitor brands to identify trends and opportunities for differentiation.
Brand Strategy Development
Based on our research findings, we developed a tailored brand strategy that aligned with the NEC's objectives and addressed pain points.
Design Exploration
Explored various design concepts, including logo refinements and visual elements, to create a cohesive and impactful brand identity.
The Grand Reveal
With a clear understanding of the NEC’s vision, we crafted a cohesive proposal that aimed to unify the visual identities of the NEC, BizLink Orange, and CFITO. Our approach focused on preserving each entity’s unique iconography while aligning them under a shared visual language.
Crafting a Unified Vision
Logo Refinement
We introduced a contemporary touch to the NEC’s logo, enhancing brand recognition and ensuring consistency across all affiliated programs
Visual Enhancement
Our team revamped the brand’s visual elements, creating a unified and professional aesthetic that resonates with the target audience.
Project Impact
Our collaborative efforts resulted in effective alignment and consistent recognition for the NEC and its affiliated programs. The refreshed brand identity reflects the organization’s commitment to excellence and innovation in supporting small businesses.Additionally, we will highlight the strategic alliance between AdventHealth and Heart of Florida United Way as organizations dedicated to community well-being and development.
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