I have the strategy, and I’ve identified the Hispanic audience. So how do I get them to continue using my products and services?

Loyalty is important to Hispanics, even in their relationship with brands. This community tends to imitate the brand choices of their parents and grandparents, as it is often passed down from one generation to another. Understanding the power of generational loyalty among Hispanics is crucial for businesses seeking to engage with them.

Brands across the United States have succeeded by incorporating Hispanic culture into their advertising and product offerings throughout the year.

What’s the key?

One of the main aspects of gaining and maintaining loyalty from Hispanic consumers is recognizing and respecting their identity and being present in their lives throughout the year. It’s important to understand that Hispanics have different customs, languages, and traditions, and brands should adapt accordingly.

A 2022 Brand Loyalty Study by customer.com found that 43% of Hispanic consumers identified themselves as loyal.

What should you consider when earning their loyalty?

Highlighting their roots, customs, culture, language, and values will make your brand stand out among others and catch the attention of Hispanic consumers.

Unlock the potential:

• Communicate in their language: not just translation, but transcreation of your content.
• Incorporate images that are relevant to this community.
• Use and tell real stories.
• Leverage the platforms where they have a strong presence.
• Provide experiences related to their culture.

Hispanics greatly value seeing themselves represented in advertisements and campaigns, being heard, and considering their culture. According to the Hispanic Market Guide Report, nearly 60% of Hispanics are likelier to consume content they identify with.

But most importantly, it’s about maintaining that Hispanic representation all the time, not just on specific dates, but striving to be present in their lives throughout the year.

Here are a few more facts:

When developing strategies and campaigns for the Hispanic audience, it’s essential to consider these aspects:

• It’s a growing and diverse market where each community has unique ways of expressing themselves.
• It’s a young population with an average age of 29.8 years.
• They are digital-savvy and often use smartphones and social media constantly.
• They are a highly social group that tends to share their experiences with others, including through social media.
• They consider family a fundamental pillar and make decisions based on their parents’ or grandparents’ past experiences or customs.
• Once you connect with Hispanics, they tend to be loyal to your brand, but it’s a relationship that needs to be maintained and nurtured.

Using internal data to understand their habits and emotionally connect with them will help create marketing campaigns, products, services, and experiences that resonate with their heritage and cultural values, further solidifying this connection.

Join us as we help you create a loyal base of Hispanic customers in no time flat! Learn more