In the nonprofit world, one cannot deny the passion and dedication to make a positive change in the community. However, financial constraints, cultural differences, and language barriers often hinder the expansion of social impact. 

The secret to overcoming these challenges? Recognizing the power and enthusiasm of an emerging community: Hispanics in the U.S. By understanding their behavior, purchasing power, and concern for community causes, one can effectively connect with an audience ready to lend a helping hand. Let’s take a look at some facts about this rapidly growing market:

• By 2020, Hispanics sent approximately $103 billion to Latin America and the Caribbean communities, and their economic power was $1.5 trillion. 
• 57% of the Hispanic community will likely purchase from a brand that supports a cause they care about. 
• 43% of Hispanics expect the brands they consume to support social causes. 
• 58% are willing to buy an environmentally friendly product. 

Hispanics are natural allies for good causes. How do you reach this community? 

Understanding that the Hispanic community has deep cultural roots that demand a tailored approach is crucial. To effectively diversify your message, you must identify their communication channels, listen to them, and ensure that your message resonates with them. Here are a few tips:

• Social media has emerged as one of the primary communication channels for the Hispanic community, and it’s essential to make them feel connected. So don’t leave them out.
• Adapt your messages to be more inclusive. Let your donors know that your organization supports the Hispanic community. 
• Consider their specific needs and preferences, and create strategic partnerships that foster meaningful alliances. 
• Avoid merely translating your messages. Instead, transcreate your content to ensure the public feels identified and represented.

The time to act is now.

In today’s rapidly changing environment, nonprofits must collaborate and join forces to achieve their goals. Engaging with the generous Hispanic community is essential to maximize impact and reach. Recent data shows that the myth that Hispanics lack the means to contribute to charitable causes has been debunked. 

The Hispanic population is leading the demographic shift in the U.S., and their strong community and social responsibility values make them ideal allies for nonprofit organizations.

So, it’s time to amplify your message and make meaningful connections with the Hispanic population. 

Together, we can make a difference!