BOLD to lead marketing initiatives to connect and engage Orlando Magic’s Hispanic fans through personalized and culturally relevant strategies.

ORLANDO, FL. November 25, 2024 — Bold Hispanic Marketing Agency (BOLD), under the leadership of its CEO and founder, Ana Carolina Salazar, is proud to share the success of its recent partnership with the Orlando Magic as their Hispanic marketing agency. This collaboration has allowed BOLD to effectively connect the Orlando Magic with their Hispanic fans through culturally relevant and personalized marketing initiatives.

In response to the growing Hispanic community in Central Florida and the momentum of the Orlando Magic from the previous season, the team successfully implemented strategies to engage this audience. By communicating with Hispanic fans in their language and providing insights into their culture, BOLD helped the Orlando Magic foster a deeper connection with this important demographic.

As part of this collaboration with the Orlando Magic, BOLD crafted the slogan for the “¡Dale Magic!” campaign for the 2024-25 season. This phrase captures the excitement of the game, inviting fans to bring their energy and enthusiasm. The initiative focused on fostering an authentic, meaningful connection with the community through creativity and strategy. Additionally, the Orlando Magic Team Shop at Kia Center is offering a special T-shirt designed by BOLD, celebrating the Hispanic community.

To achieve this, BOLD worked closely with various departments of the Orlando Magic, ensuring this initiative was integrated into all aspects of the organization, from customer service and merchandise to the season campaign. The result was an authentic and impactful experience that resonated with the Hispanic community throughout the year.

“We are honored to have partnered with the Orlando Magic and leveraged our expertise in Hispanic marketing to support their team,” said Ana Carolina Salazar, CEO & Founder of Bold Hispanic Marketing Agency. “Our goal was to create marketing strategies that deeply resonate with the Hispanic community, making them feel recognized, valued, and excited about the Orlando Magic. We’re proud to say that we achieved this goal.”

By understanding the unique needs and preferences of Hispanic fans, BOLD developed effective messages and campaigns for the NBA season. These efforts aim to enhance Hispanic fan engagement, increase attendance, and build a stronger connection between the Orlando Magic and the growing Hispanic community in Central Florida.

“We believe this partnership will not only help the Orlando Magic reach a broader audience but also demonstrate our commitment to inclusivity and cultural relevance,” added Ana Carolina. “We are excited to embark on this journey and create impactful marketing campaigns that celebrate the passion and enthusiasm of Hispanic basketball fans.”

About Bold Hispanic Marketing Agency:

BOLD is a Hispanic digital marketing firm dedicated to creating meaningful connections between brands and the Hispanic market in the United States in a culturally relevant manner. Since its inception in 2019, BOLD has served over 100 small and medium-sized businesses and non-profit organizations. It is a Google Ad Partner and Certified Woman and Minority Owned Business Enterprise. It received 100% compliance and a platinum badge from the Blue Wave Supplier Development program. BOLD and its CEO & Founder, Ana Carolina Salazar, have received multiple awards from the Orlando Magic, MADCon, the Hispanic Chamber of Commerce of Metro Orlando, and the Orlando Business Journal. The agency was also honored with the Don Quijote Award in the category of Hispanic Business of the Year (5 years or less).

For more information, visit www.boldhispanic.marketing or follow us on LinkedIn, Instagram, and Facebook.

About the Orlando Magic

Orlando’s NBA franchise since 1989, the Magic’s mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning seven division championships (1995, 1996, 2008, 2009, 2010, 2019, 2024) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $29 million to local nonprofit community organizations over the last 34 years. The Magic’s other entities include the team’s NBA G League affiliate, the Osceola Magic, 2021 G League champions; the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning; and Magic Gaming of the NBA 2K League. The Magic play their home games at the award-winning Kia Center – voted by fans no. 1 in the NBA for game experience; honored with TheStadiumBusiness Awards’ Customer Experience Award; named SportsBusiness Journal’s Sports Facility of the Year; and awarded the Venue Excellence Award (VEA) by the International Association of Venue Managers. The Magic was also named in the inaugural “Best Places to Work in Sports 2023” awards by the Sports Business Journal, and was the only sports franchise among the four major professional leagues (NBA, NFL, NHL, MLB) to be honored. For ticket information, visit OrlandoMagic.com or call 407-89-MAGIC.