{"id":8288,"date":"2024-02-23T10:06:34","date_gmt":"2024-02-23T15:06:34","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=8288"},"modified":"2025-05-29T14:54:44","modified_gmt":"2025-05-29T14:54:44","slug":"habitos-de-consumo-del-mercado-hispano-que-transformaran-tu-estrategia","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/es\/habitos-de-consumo-del-mercado-hispano-que-transformaran-tu-estrategia\/","title":{"rendered":"H\u00e1bitos de consumo del mercado hispano que transformar\u00e1n tu estrategia"},"content":{"rendered":"\n<p>\u00bfSab\u00edas que un 43% de los consumidores hispanos se identifican como leales a una marca? As\u00ed es. El p\u00fablico hispano tiene tendencia a ser fiel y entusiastas de las marcas. Adem\u00e1s, suelen recomendar aquellas con las que se han sentido a gusto, identificados, valorados e incluidos.&nbsp;<\/p>\n\n\n\n<p>En un d\u00eda cualquiera, el 74% de los hispanos utiliza uno o m\u00e1s servicios de streaming, y un 67% conf\u00eda en las recomendaciones de familiares y amigos. \u00bfTe suena sorprendente? \u00a1Esto es solo el comienzo!<\/p>\n\n\n\n<p>Para crear conexi\u00f3n aut\u00e9ntica con la comunidad hispana, es necesario conocer sus costumbres y culturas, pero tambi\u00e9n sus h\u00e1bitos de consumo para que puedas adaptar tu estrategia de marketing, crear mensajes relevantes, utilizar los canales adecuados, etc., y maximizar su impacto.<\/p>\n\n\n\n<p><strong>Oportunidad para las marcas<\/strong><\/p>\n\n\n\n<p>Los h\u00e1bitos de consumo de la comunidad hispana pueden diferir en t\u00e9rminos de preferencias de productos, canales de compra y decisiones de marca. Apuntar a este mercado representa beneficios y oportunidades de crecimiento:<\/p>\n\n\n\n<p>Lealtad<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un 43% de los consumidores hispanos se identifican como leales<\/li>\n<\/ul>\n\n\n\n<p>Expansi\u00f3n del mensaje<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>67% de los hispano ve contenido seg\u00fan recomendaciones de amigos y familiares<\/li>\n<\/ul>\n\n\n\n<p>Imagen de marca positiva<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e1s del 83% de los hispanos pensar\u00eda favorablemente de una marca que impacte positivamente en la comunidad<\/li>\n<\/ul>\n\n\n\n<p>Aumento de clientes<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estamos hablando de una poblaci\u00f3n de 60 millones de habitantes en USA.<\/li>\n<\/ul>\n\n\n\n<p><strong>Entonces, empecemos por algunos datos claves:&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Impacto Demogr\u00e1fico:<\/strong><\/h3>\n\n\n\n<p>La comunidad hispana constituye el 19% de la poblaci\u00f3n de EE. UU. Ignorar este segmento significar\u00eda perder una gran oportunidad de mercado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crecimiento Laboral Impresionante<\/strong><\/h3>\n\n\n\n<p>La fuerza laboral latina ha crecido un impresionante 36% en la \u00faltima d\u00e9cada, superando el promedio general del 19%. Esto no solo significa m\u00e1s consumidores, sino tambi\u00e9n un aumento en el poder adquisitivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Poder Adquisitivo en Auge<\/strong><\/h3>\n\n\n\n<p>Se proyecta que el poder adquisitivo anual de la comunidad hispana en EE. UU. alcance m\u00e1s de 2.5 billones de d\u00f3lares en los pr\u00f3ximos dos a\u00f1os.<\/p>\n\n\n\n<p><strong>Teniendo esto en cuenta \u00bfC\u00f3mo se comporta esta comunidad?<\/strong><\/p>\n\n\n\n<p><strong>Conexiones&nbsp;<\/strong><\/p>\n\n\n\n<p>Como muchos otros p\u00fablicos, los hispanos tambi\u00e9n poseen h\u00e1bitos de comportamiento referentes al mundo digital, las conexiones, el uso de redes sociales, etc. Seg\u00fan un estudio de Nielsen, la participaci\u00f3n semanal de la audiencia hispana es la siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>38M es el uso total de la televisi\u00f3n<\/li>\n\n\n\n<li>33M ven videos en un smartphone<\/li>\n\n\n\n<li>36M se conectan desde tel\u00e9fonos inteligentes<\/li>\n\n\n\n<li>13M ven videos desde tablets<\/li>\n<\/ul>\n\n\n\n<p>El poder de la audiencia latina es de 61 mil millones de minutos de visualizaci\u00f3n cada semana.<\/p>\n\n\n\n<p><strong>Streaming<\/strong><\/p>\n\n\n\n<p>Cada vez son m\u00e1s y m\u00e1s latinos que se suman a las aplicaciones de streaming y consumen o producen contenido por esta v\u00eda.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En el 2023, el 51% del consumo total de televisi\u00f3n fue en plataformas de streaming.<\/li>\n\n\n\n<li>28% del tiempo de visualizaci\u00f3n de los hispanos se invirti\u00f3 en transmisiones.<\/li>\n\n\n\n<li>74% de los hispanos dice usar uno o m\u00e1s servicios de streaming en un d\u00eda cualquiera<\/li>\n\n\n\n<li>Las plataformas m\u00e1s utilizadas son Youtube y Netflix, representando ambas casi un 30%.<\/li>\n<\/ul>\n\n\n\n<p><strong>En comunidad<\/strong><\/p>\n\n\n\n<p>Para el p\u00fablico hispano temas como la inclusi\u00f3n, la comunidad, la cultura o el lenguaje, cobran gran relevancia. En este sentido, esta audiencia tiene m\u00e1s probabilidad de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buscar contenido en su idioma preferido en un 89%<\/li>\n\n\n\n<li>71% busca empresas de propiedad diversa<\/li>\n\n\n\n<li>En cuanto a medios diversos, la b\u00fasqueda es de un 69%<\/li>\n\n\n\n<li>Un 52% compra en marcas que retribuyan a la comunidad.<\/li>\n\n\n\n<li>Y un 49% compra en marcas que generen contenido inclusivo.<\/li>\n\n\n\n<li>89% de los hispanos conf\u00eda en medios espa\u00f1oles.<\/li>\n<\/ul>\n\n\n\n<p><strong>En confianza<\/strong><\/p>\n\n\n\n<p>El boca a boca es un factor poderoso entre los latinos, sobre todo a la hora de recomendar marcas, contenido, programas, etc. Por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un 67% del contenido recomendado que ven los hispanos proviene de familiares y amigos<\/li>\n\n\n\n<li>Las recomendaciones de la plataforma representan un 48%<\/li>\n\n\n\n<li>Los videos promocionales y tr\u00e1ilers son un 45%<\/li>\n\n\n\n<li>Y el contenido mirado por rese\u00f1as de entretenimiento es de un 36%<\/li>\n<\/ul>\n\n\n\n<p>M\u00e1s del 50% de los hispanos encuestados valoran la calidad y confianza de los medios.&nbsp;<\/p>\n\n\n\n<p>Ya son 60 millones de hispanos viviendo en los Estados Unidos. Lo que se traduce en un potente mercado de r\u00e1pido crecimiento y solidez econ\u00f3mica. As\u00ed que, si eres de los que se ha decidido ahora a invertir en esta comunidad, o tienes ya tiempo haci\u00e9ndolo, es importante que entiendas los h\u00e1bitos de estos consumidores para asegurar un mayor \u00e9xito en tus campa\u00f1as.<\/p>\n\n\n\n<p>Aqu\u00ed no solo estamos hablando de n\u00fameros; estamos hablando de conectar con una comunidad din\u00e1mica de EE. UU. Imagina no solo clientes, sino embajadores entusiastas de tu marca. El mercado hispano no solo gasta, invierte en relaciones duraderas y aut\u00e9nticas.<\/p>\n\n\n\n<p>\u00a1\u00danete a la revoluci\u00f3n del mercado hispano y asegura tu parte del pastel!<\/p>\n\n\n\n<p><a href=\"https:\/\/boldhispanic.marketing\/es\/contact-us\/\"><strong>\u00bfEst\u00e1s preparado?<\/strong><\/a><\/p>\n\n\n\n<p>Fuente: Nielsen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why you struggle to understand the Hispanic community? Is this because they can&#8217;t understand you? Approximately 20% of the population in the U.S. are Hispanic, so this market has become one that requires some extra attention. <\/p>\n","protected":false},"author":2,"featured_media":8300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[150],"tags":[],"class_list":["post-8288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bold-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u00e1bitos de consumo del mercado hispano que transformar\u00e1n tu estrategia - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"description\" content=\"Have you ever wondered why you struggle to understand the Hispanic community? Is this because they can&#039;t understand you? 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