Did you know that the Hispanic community is an excellent market for brands to tap into? 43% of Hispanic consumers are relentlessly loyal to the brands they prefer and are likely to recommend brands that make them feel valued and comfortable.<\/p>\n\n\n\n
Moreover, 74% of Hispanics use streaming services daily, making this an excellent opportunity for brands to connect with this audience, and 67% trust recommendations from family and friends. Sound surprising? This is just the beginning!<\/p>\n\n\n\n
To create this authentic connection with the Hispanic community, you need to know their customs, cultures, and consumption habits to adapt your marketing strategy, create relevant messages, use the proper channels, and maximize their impact.<\/p>\n\n\n\n
Opportunity for brands<\/strong><\/p>\n\n\n\n The Hispanic community’s consumer habits may differ in product preferences, purchase channels, and brand choices. Understanding these trends helps brands adapt their marketing and distribution strategies to maximize their impact. In addition, there are advantages and growth opportunities in targeting this market:<\/p>\n\n\n\n Loyalty<\/strong><\/p>\n\n\n\n Message Expansion<\/strong><\/p>\n\n\n\n Positive brand image<\/strong><\/p>\n\n\n\n Customer growth<\/strong><\/p>\n\n\n\n So, let’s start with some key facts:<\/strong><\/p>\n\n\n\n Demographic Impact<\/strong><\/p>\n\n\n\n The Hispanic community represents 19% of the U.S. population. To ignore this segment is to take advantage of a huge market opportunity.<\/p>\n\n\n\n Impressive employment growth<\/strong><\/p>\n\n\n\n Over the past decade, the Latino labor force has grown by 36%, exceeding the overall average of 19%. This not only means more consumers, but also more spending power.<\/p>\n\n\n\n Booming spending power<\/strong><\/p>\n\n\n\n The annual purchasing power of the U.S. Hispanic community is projected to reach more than $2.5 trillion in the next two years.<\/p>\n\n\n\n How does this community behave in this context?<\/strong><\/p>\n\n\n\n Connections <\/strong><\/p>\n\n\n\n Like many other audiences, Hispanics have behavioral habits related to the digital world, connections, use of social media, etc. According to a Nielsen study, the weekly engagement of the Hispanic audience is as follows.<\/p>\n\n\n\n The power of the Latino audience is 61 billion minutes of viewing per week.<\/p>\n\n\n\n Streaming<\/strong><\/p>\n\n\n\n More and more Latinos are joining streaming applications and consuming or producing content through this channel.<\/p>\n\n\n\n In the Community<\/strong><\/p>\n\n\n\n Inclusion, community, culture, and language are highly relevant to the Hispanic audience. That said,, this audience is more likely to: <\/p>\n\n\n\n\n
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