{"id":6491,"date":"2023-02-17T14:19:55","date_gmt":"2023-02-17T19:19:55","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=6491"},"modified":"2025-05-29T14:55:16","modified_gmt":"2025-05-29T14:55:16","slug":"trend-alert-amplify-your-brands-content-to-attract-hispanics-with-podcasts","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/trend-alert-amplify-your-brands-content-to-attract-hispanics-with-podcasts\/","title":{"rendered":"TREND ALERT! Amplify your brand’s content to attract Hispanics with Podcasts"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=”.vc_custom_1674054124901{margin-bottom: 0px !important;}”]If you read our newsletter, then you already know that podcasts have seen a rise in popularity over the past few years, with over 82 million listeners in 2021. This number is estimated to grow even further, reaching over 100 million by 2024. Most people listen to podcasts at home, with only 20% reporting that they listen to them while commuting and 59% preferring to listen at home. In 2019, 65% of people preferred to listen to podcasts on their smartphone or tablet, 25% on a desktop computer, and 10% on smart speakers. <\/span><\/p>\n

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The top 9 podcast topics in 2022 were:\u00a0<\/b><\/p>\n

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  1. Advice\u00a0<\/b><\/li>\n
  2. Celebrity interviews<\/b><\/li>\n
  3. Q&A<\/b><\/li>\n
  4. Celebrity news<\/b><\/li>\n
  5. True crime\u00a0<\/b><\/li>\n
  6. Book reviews\u00a0<\/b><\/li>\n
  7. Movies\u00a0<\/b><\/li>\n
  8. Comedy<\/b><\/li>\n
  9. Business\u00a0<\/b><\/li>\n<\/ol>\n

    Podcasts are mainly in audio format and subscribed to on platforms like Apple Podcasts, Spotify, Google Podcasts, and Overcast.<\/span><\/p>\n

    The Latino Podcast Listener Report 2022<\/span><\/a> from Edison Research found that 59% of U.S. Latinos aged 18+ have listened to a podcast, with 51% of U.S. Latinos having listened to a podcast in English and 33% having listened to one in Spanish. Additionally, 47% of Latino podcast listeners are women, marking the highest portion of female listeners of any year of the study.\u00a0<\/span><\/p>\n

    76% of U.S. Latino monthly podcast listeners consume podcasts with video components where they actively watch the video while listening, and 66% consume podcasts with video format where they play the video in the background or minimize the video on their device.<\/span><\/p>\n

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    Latinos in the U.S. control an impressive $1.9 trillion in purchasing power. Today\u2019s data demonstrate how advertisers who support Latino podcast content are benefiting, while those who don\u2019t are missing out. Latino listeners engage with advertisers, with 76% having gathered more information about a company or product as a result of hearing a sponsorship or ad on a podcast with a Latino host and 74% recommending a product to a friend or family member as a result of hearing a sponsor or ad on a podcast with a Latino host. Over half (53%) of U.S. Latino podcast listeners say they prefer to listen to ads in both English and Spanish.\u00a0<\/span><\/p>\n

    When asked which Latino music artist they would most like to listen to if they hosted their own podcast:\u00a0<\/b><\/p>\n