{"id":5963,"date":"2022-12-15T11:11:30","date_gmt":"2022-12-15T16:11:30","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=5963"},"modified":"2025-05-29T14:55:29","modified_gmt":"2025-05-29T14:55:29","slug":"five-marketing-trends-that-will-change-the-u-s-market-in-2023","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/five-marketing-trends-that-will-change-the-u-s-market-in-2023\/","title":{"rendered":"Five Marketing Trends That Will Change the U.S. Market in 2023"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=”.vc_custom_1671120660794{margin-bottom: 0px !important;}”]2023 poses <\/span>new challenges<\/b>, so it is essential to answer this question: <\/span>Is your business ready for a year full of challenges?<\/b><\/p>\n

We want to bring your company closer to these new trends and help you prepare a solid strategy for the new year. So keep an eye out for our top 5 trends of 2023.<\/span><\/p>\n

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2023 will belong to the Micro-influencers.<\/b><\/h3>\n

Business Insiders’ latest report states that <\/span>influencer marketing <\/b>will generate more than $16 million in advertising revenue next year. Micro-influencers with 1,000 followers generate <\/span>85% more engagement <\/b>than those with more than 100,000 followers, as they tend to develop <\/span>closer connections with their community.<\/b><\/p>\n

Consider that Hispanics are naturally attracted to personalities they can identify with, which is why developing campaigns with Hispanic micro-influencers can allow you to better connect with this growing market.<\/span><\/p>\n

“Short \u2013 Videos\u201d Will Have A Big Impact.<\/b><\/h3>\n

Short videos pose direct and efficient content. That is why platforms like TikTok and Instagram Reels established a large community and high content consumption within their platforms in 2022. The use of this <\/span>audiovisual format is expected to increase in 2023<\/b>.\u00a0<\/span><\/p>\n

According to Google’s latest report, YouTube Shorts already has 1.5 billion monthly active users and more than 30,000 million daily views. A report from VENNGAGE states that <\/span>85% of consumers are more willing to buy <\/b>a product after seeing it on video.<\/span>Without a doubt, using this form of media can help you increase your message reach and improve the metrics of your content, as long as it <\/span>shows value creatively. <\/b>\"\"<\/p>\n

Podcasts Are Here To Be Heard<\/b><\/h3>\n

The latest 2022 Latino Podcast Listener Report, developed by Edison Research, indicates that 76% of U.S. Latino podcast listeners have learned more about a brand promoted in a podcast, and <\/span>74% have recommended the advertised product or brand<\/b>. In addition, we want to highlight that 53% of U.S. Latino podcast listeners like to listen to <\/span>ads in both English and Spanish. <\/b>What an excellent opportunity!<\/span><\/p>\n

The best thing about podcasts is that they are geared toward a specific niche and usually have a community of followers. Your advertising can be heard by users without being intrusive, allowing you to reach the people you are looking for during moments of relaxation.<\/span><\/p>\n

You can take advantage of these podcasts in this way:\u00a0<\/span><\/p>\n