{"id":5950,"date":"2022-12-08T15:47:30","date_gmt":"2022-12-08T20:47:30","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=5950"},"modified":"2025-05-29T14:55:29","modified_gmt":"2025-05-29T14:55:29","slug":"when-should-you-start-developing-your-digital-marketing-plan","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/when-should-you-start-developing-your-digital-marketing-plan\/","title":{"rendered":"When should you start developing your digital marketing plan?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=”.vc_custom_1670532402567{margin-bottom: 0px !important;}”]The holidays are upon us, and the more festivities there are in the air, the more companies <\/span>open up their budgets to <\/b>find space in a market typically saturated with offers and promotions.<\/span><\/p>\n

According to research by Televisa Univision, Hispanic consumers are nearly 30% more likely to shop this holiday season. Additionally, SalesFuel points out that 3 out of 10 Hispanic consumers will spend more this holiday season than last year. <\/span><\/p>\n

\"\"<\/span><\/p>\n

Have you ever wondered if the holiday season <\/span>is the best time to start investing <\/b>in promoting your brand? Let’s analyze these variables:<\/span><\/p>\n

    \n
  1. Does your company have a plan of action for the holidays? <\/b>Visibility is crucial, so for your brand to be relevant during the holiday season, you must have a <\/span>strategy <\/b>in place before the holidays and before costs and competition go up.\u00a0<\/span><\/li>\n
  2. Is your product or service relevant during this season? <\/b>Analyze if your product fits the concept of the season and your <\/span>customer’s needs<\/b>. Hispanic consumers are highly willing to invest in celebrating their traditions. If your product and service do not address an immediate need, it may be displaced or enter a highly saturated market. Activating advertising reactively in this scenario may be the least efficient plan.<\/span><\/li>\n<\/ol>\n

    Just as Hispanic consumers are more willing to take advantage of discounts, promotions, and special offers during this season, these dates also represent an <\/span>increase in advertising investment <\/b>and budget for companies that want to connect with their audience, reaching up to a 100% increase in digital advertising costs.<\/span><\/p>\n

    If you have strategically planned to open up your budget, so you could be more relevant during the holidays<\/span>, you thought BOLDER! <\/b>If not, we have other strategic actions you can work on before the end of the year to help you <\/span>connect more solidly with the Hispanic market <\/b>in the coming months.<\/span><\/p>\n

    Here are some ideas that we can help you with and that we recommend you consider when preparing<\/span> your brand for 2023<\/b>:<\/span><\/p>\n

    Be. You<\/a> \u2013 <\/b>Let’s refresh your branding so you can continue to stand out in 2023.\u00a0<\/span><\/p>\n

    Be. Creative<\/a> \u2013 <\/b>Let’s optimize your content so the message you wish to convey tells the purpose of your brand.<\/span><\/p>\n

    Be. Discovered<\/a> \u2013 <\/b>Establish a marketing calendar to help you strategically plan your ad campaigns to solidify your message and get new leads<\/span>.\u00a0<\/span><\/p>\n

    Be. Online \u2013 <\/b>Let us prepare your website according to the latest trends and designs to improve your customer experience.\u00a0<\/span><\/p>\n

    Be. BOLD \u2013 <\/b>Let’s update your marketing plan (results, the market, your segment, your target, and your commercial differential against the Hispanic market) with creative ideas that will make you relevant during this new year.\u00a0<\/span><\/p>\n

    Hispanics have more than <\/span>$2 trillion in <\/b>purchasing power. According to a study conducted by Garcia Trujillo LLC of 1,100 employed Hispanic adult consumers, every 2 out of 3 U.S. Hispanics will create more loyal relationships with companies that demonstrate a commitment to the Hispanic community.<\/span><\/p>\n

    With all this in mind, you must prepare your brand to be culturally relevant. Hispanics represent a vast ocean of opportunity and a growing market to consider when planning for 2023.\u00a0<\/span><\/p>\n

    You want to achieve your goals, and we want to help you achieve them. Let’s talk!\u00a0<\/span><\/a><\/h4>\n
    Sources: <\/span>\nSales Fuel<\/a>\nHispanic Consumers: Ready to Shop this Holiday Season<\/a>\nLatinos\u2019 Emotional Connection with Companies and Brands<\/a>\nHispanic-led creative agencies are rising to the moment<\/span><\/a>\nThe Hispanic market and the opportunity that most agents will miss<\/span><\/a>\nHow The Holidays Affect Your Digital Campaigns\n<\/span><\/a><\/pre>\n
    [\/vc_column_text][vlt_spacer height=”32px”][\/vc_column][\/vc_row][vc_row][vc_column][templatera id=”1546″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
    [vc_row][vc_column][vc_column_text css=”.vc_custom_1670532402567{margin-bottom: 0px !important;}”]The holidays are upon us, and the more festivities there are in the air, the more companies open up their budgets […]<\/p>\n","protected":false},"author":2,"featured_media":5944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5950","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-bold","post_format-post-format-gallery"],"acf":[],"yoast_head":"\nWhen should you start developing your digital marketing plan? - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"description\" content=\"The holidays are upon us, and the more festivities there are in the air, the more companies open up their budgets to find space in a market typically saturated with offers and promotions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldhispanic.marketing\/when-should-you-start-developing-your-digital-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When should you start developing your digital marketing plan? 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