{"id":5771,"date":"2022-10-12T13:40:25","date_gmt":"2022-10-12T18:40:25","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=5771"},"modified":"2025-05-29T14:55:30","modified_gmt":"2025-05-29T14:55:30","slug":"healthcare-marketing-tips-to-reach-the-hispanic-community","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/healthcare-marketing-tips-to-reach-the-hispanic-community\/","title":{"rendered":"Healthcare Marketing tips to reach the Hispanic community."},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1665599963528{margin-bottom: 0px !important;}&#8221;]<span style=\"font-weight: 400;\">Healthcare providers, hospitals, and the healthcare industry already recognize the potential of Hispanics within the community. As a result, in recent years, some companies have begun to <\/span><a href=\"https:\/\/boldhispanic.marketing\/en\/tailor-your-marketing-strategy-towards-the-hispanic-market\/\"><b>target the Hispanic consumer<\/b><b>\u00a0<\/b><b>through <\/b><\/a><span style=\"font-weight: 400;\">marketing strategies and programs aimed exclusively at them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5768 size-large\" src=\"https:\/\/boldhispanic.marketing\/wp-content\/uploads\/2022\/10\/1-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although Hispanics currently spend 62% more on healthcare than the rest of the country&#8217;s general population, some challenges still prevent the healthcare industry and the Hispanic community from establishing a strong and genuine connection that would allow them to create mutually beneficial ties.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study by The Commonwealth Health Fund showed that Hispanics have the lowest health insurance rate of any demographic group in the United States.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clearly, something is going wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reality is that <\/span><b>Healthcare Marketing <\/b><span style=\"font-weight: 400;\">needs to improve in many ways to reach the Hispanic community confidently.<\/span><\/p>\n<p><a href=\"https:\/\/boldhispanic.marketing\/wp-content\/uploads\/2022\/10\/A-Beginners-Guide-to-targeting-the-Hispanic-Market-1.pdf\"><b>If you want to formalize these steps, then we have a gift for you.<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Like any industry, the healthcare sector must begin by identifying elements that define its target audience before creating campaigns or strategies. For example, when talking about the Hispanic population, some of those elements are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Family: For Hispanics, the family is a fundamental pillar that revolves around how all decisions are made.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Authority: For Hispanics, medical physicians must be reliable figures they can trust.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interpersonal relationships: Hispanics need to feel a real connection with healthcare professionals. It&#8217;s not just about speaking Spanish.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that we have clarified this for you, you can now move on to creating a solid and effective <\/span><b>Hispanic marketing campaign.<\/b><span style=\"font-weight: 400;\"> Some tips for moving forward would be:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transcreate the content <\/b><span style=\"font-weight: 400;\">of your campaigns: When designing your campaign, ensure the message is clearly understood by them. Remember, medical terms may vary from one Hispanic country to another.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer <\/span><b>content in Spanish <\/b><span style=\"font-weight: 400;\">on your website: If they don&#8217;t understand it, they will abandon your website with just one click, discarding all possibilities of becoming a future patient.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include <\/span><b>paid advertising<\/b><span style=\"font-weight: 400;\">: Hispanics are mobile-first consumers across generations. Therefore, your campaigns should include paid ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain cultural consistency: It is not enough to speak or write Spanish. Include visual elements that attract the Hispanic audience.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">And remember, <\/span><b>Hispanic healthcare<\/b><span style=\"font-weight: 400;\"> marketing must be authentic.<\/span><\/p>\n<h4><b>SOME IMPORTANT DATA:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hispanics have the highest uninsured rate of any racial or ethnic group in the United States.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2020, the <\/span><a href=\"https:\/\/www.census.gov\/content\/dam\/Census\/library\/publications\/2021\/demo\/p60-274.pdf\"><span style=\"font-weight: 400;\">Census Bureau<\/span><\/a><span style=\"font-weight: 400;\"> reported that 49.9% of Hispanics have private health coverage.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2020, 35.9 percent of all Hispanics had public health insurance, compared to 33.8 percent of non-Hispanic whites.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/www.census.gov\/content\/dam\/Census\/library\/publications\/2021\/demo\/p60-274.pdf\"><span style=\"font-weight: 400;\">Census Bureau<\/span><\/a><span style=\"font-weight: 400;\">, in 2020, 18.3% of the Hispanic population was not covered by health insurance, compared to 5.4% of the non-Hispanic white population.<\/span><\/li>\n<\/ul>\n<h4><b>CONCLUSIONS:\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The Hispanic market continues to grow, and its impact on the economy demonstrates its relevance within the community. Therefore, this is the perfect time for healthcare organizations to begin establishing marketing strategies that will allow them to engage confidently with the Hispanic community to gain customer loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All healthcare industry leaders agree that they want to cater to this growing and influential group, but they must fine-tune their strategies to get there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Count on us<\/span> <span style=\"font-weight: 400;\">to <\/span><a href=\"https:\/\/boldhispanic.marketing\/en\/hispanic-market\/\"><b>create the marketing strategies <\/b><\/a><span style=\"font-weight: 400;\">to bring Hispanics to your practice.\u00a0<\/span>[\/vc_column_text][vlt_spacer height=&#8221;32px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][templatera id=&#8221;1546&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1665599963528{margin-bottom: 0px !important;}&#8221;]Healthcare providers, hospitals, and the healthcare industry already recognize the potential of Hispanics within the community. As a result, in recent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5771","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-bold","post_format-post-format-gallery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Healthcare Marketing tips to reach the Hispanic community. - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldhispanic.marketing\/newsite\/healthcare-marketing-tips-to-reach-the-hispanic-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Healthcare Marketing tips to reach the Hispanic community. - BOLD Hispanic Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1665599963528{margin-bottom: 0px !important;}&#8221;]Healthcare providers, hospitals, and the healthcare industry already recognize the potential of Hispanics within the community. 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