{"id":5676,"date":"2022-08-12T14:40:40","date_gmt":"2022-08-12T19:40:40","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=5676"},"modified":"2025-05-29T14:55:59","modified_gmt":"2025-05-29T14:55:59","slug":"digital-tactics-for-hispanic-heritage-month-case-study-target","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/digital-tactics-for-hispanic-heritage-month-case-study-target\/","title":{"rendered":"Digital tactics for Hispanic Heritage Month &#8211; Case Study: Target"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1660333220664{margin-bottom: 0px !important;}&#8221;]<span style=\"font-weight: 400;\">Target has distinguished itself by launching innovative marketing campaigns targeting consumers and clicking with their emotions, a few years ago they launched their #SinTraducci\u00f3n campaign, a project aimed at the Hispanic market, which featured in their different banners and advertising spaces Spanish words with no English equivalent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5667 size-large\" src=\"https:\/\/boldhispanic.marketing\/wp-content\/uploads\/2022\/08\/1-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last year they did it again (2021), in celebration of Hispanic Heritage Month they launched their &#8220;MAS QUE A MONTH&#8221; campaign, this time willing to go a step further, the goal was to highlight the empowerment of the Hispanic community, the importance of family, and support economic inclusion and entrepreneurship. But they didn&#8217;t do this in September alone. They decided to run the campaign in their stores throughout the rest of the year. Some of the strategies that this large retailer implemented in 2021 were:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They used content in all their promotions, both in &#8220;Spanglish&#8221; and in Spanish.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They incorporated Hispanic talent, not only in their promotions. The intention was to be genuine, so they contacted Hispanic designers along with Hispanic producers, artisans, and retailers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They created a Spanish-language website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They sent out targeted email blasts tailored to a specific audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They developed a selection of products that paid tribute to the history and diversity of Hispanic culture.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They included employees of Hispanic descent in the campaign as ambassadors for Hispanic Heritage Month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They focused on creating images of Hispanic cultural references in their ads.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Liz Hernandez, Target&#8217;s Senior Buyer, commented in an interview last year, &#8220;We already work with so many incredible Latino-owned brands, it made sense to include them in an exclusive collection to further support their businesses, as well as commission extraordinary Latino artists to create special designs specifically for this themed assortment.\u00a0 We are proud to present several exclusive products for this collection, which includes selected apparel designs by Latin artists Alex Izaguirre of Mam\u00fat Creative and Reina Castellanos of ReinaVSReina.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One year later and true to the concept of \u201cM\u00c1S QUE A MONTH\u201d, if you click on the campaign link, you can still get these products on sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">https:\/\/www.target.com\/c\/mas-que-espanol\/-\/N-puwhx<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This resounding success story from the U.S. retail giant is just one example of how important the Hispanic market is, not only during Hispanic Heritage Month, but throughout the rest of the year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next step is to find the right marketing agency to help you connect with this audience, and we have good news for you. THAT&#8217;S US.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start your Hispanic-focused campaign now<\/span>[\/vc_column_text][vlt_spacer height=&#8221;32px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][templatera id=&#8221;1546&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1660333220664{margin-bottom: 0px !important;}&#8221;]Target has distinguished itself by launching innovative marketing campaigns targeting consumers and clicking with their emotions, a few years ago they [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5676","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-bold","post_format-post-format-gallery"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital tactics for Hispanic Heritage Month - Case Study: Target - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldhispanic.marketing\/newsite\/digital-tactics-for-hispanic-heritage-month-case-study-target\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital tactics for Hispanic Heritage Month - Case Study: Target - BOLD Hispanic Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1660333220664{margin-bottom: 0px !important;}&#8221;]Target has distinguished itself by launching innovative marketing campaigns targeting consumers and clicking with their emotions, a few years ago they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boldhispanic.marketing\/newsite\/digital-tactics-for-hispanic-heritage-month-case-study-target\/\" \/>\n<meta property=\"og:site_name\" content=\"BOLD Hispanic Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-12T19:40:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T14:55:59+00:00\" \/>\n<meta name=\"author\" content=\"webmaster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"webmaster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/boldhispanic.marketing\/newsite\/digital-tactics-for-hispanic-heritage-month-case-study-target\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/boldhispanic.marketing\/newsite\/digital-tactics-for-hispanic-heritage-month-case-study-target\/\"},\"author\":{\"name\":\"webmaster\",\"@id\":\"https:\/\/boldhispanic.marketing\/newsite\/#\/schema\/person\/dd986470602ade4b87fda2fc9277575a\"},\"headline\":\"Digital tactics for Hispanic Heritage Month &#8211; 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