{"id":5547,"date":"2022-05-26T13:25:23","date_gmt":"2022-05-26T18:25:23","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=5547"},"modified":"2025-05-29T14:56:00","modified_gmt":"2025-05-29T14:56:00","slug":"marketing-b2b-y-marketing-b2c-conceptos-que-todo-dueno-de-negocio-debe-conocer","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/marketing-b2b-y-marketing-b2c-conceptos-que-todo-dueno-de-negocio-debe-conocer\/","title":{"rendered":"Marketing B2B y Marketing B2C. Conceptos que todo due\u00f1o de negocio debe conocer."},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1653589481492{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h3>Quiz\u00e1s a primera vista estos conceptos puedan resultar extra\u00f1os, pero en tu d\u00eda a d\u00eda es muy probable que interact\u00faes con ambos entornos.<\/h3>\n<h4>Vamos a verlo a trav\u00e9s de los siguientes ejemplos: Imagina que una persona va a comprar una prenda de vestir, lo t\u00edpico es que visite una tienda f\u00edsica u online, escoja lo que m\u00e1s le guste y luego compre el producto. Ahora bien; si esa misma persona tiene que adquirir impresoras para su oficina en este caso, la decisi\u00f3n no se basar\u00e1 en los criterios personales. Al contrario, tendr\u00e1 que documentarse, investigar y tomar la decisi\u00f3n de una manera m\u00e1s comedida.<\/h4>\n<p><span style=\"font-weight: 400;\">Con estos ejemplos claros podemos definir ambos conceptos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El Marketing B2B se concentra en la creaci\u00f3n de estrategia de mercadeo para la venta de \u201cbusiness to business\u201d\u00a0 (negocio a negocio). En el marketing business to business el mayor inter\u00e9s est\u00e1 en optimizar el proceso de compra; las estrategias de marketing se basan en argumentos racionales; ya que lo que importa no son las emociones, sino las caracter\u00edsticas del producto o servicio. Las campa\u00f1as son un poco m\u00e1s extensas y complejas, por el hecho de que las transacciones tienen un mayor valor que en el mercado al consumidor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El Marketing B2C representa las campa\u00f1as que se crean para el impulso de las ventas de Business-to-Consumer (negocio a consumidor). Los factores que determinan el \u00e9xito de estas campa\u00f1as son las emociones y la conexi\u00f3n. El consumidor no da tanta importancia a las caracter\u00edsticas objetivas del producto, sino a lo que aporta a su vida o a lo que le hace sentir. Por ello, en este tipo de marketing la comunicaci\u00f3n debe ser m\u00e1s creativa, subjetiva y emocional.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5548 size-large\" src=\"https:\/\/boldhispanic.marketing\/wp-content\/uploads\/2022\/05\/5-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n<p>Algunas consideraciones que debes tener en cuenta para entender como marchan estos dos tipos de estrategia son:<\/p>\n<ul>\n<li>El producto: En el Marketing B2B nos enfocamos en demostrar las bondades, beneficios y soluciones que ofrece un producto o servicio, mientras que en el Marketing B2C el objetivo principal es crear una conexi\u00f3n entre el comprador y el producto o servicio.<\/li>\n<li>El lenguaje: En el Marketing B2B utilizamos un lenguaje m\u00e1s t\u00e9cnico y profesional, para el Marketing B2C el lenguaje que empleamos es m\u00e1s cercano y emotivo.<\/li>\n<li>La decisi\u00f3n: En el Marketing B2C se busca que la compra sea r\u00e1pida o inmediata, mientras que en el Marketing B2B sabemos que la toma de decisi\u00f3n puede demorarse m\u00e1s tiempo.<\/li>\n<\/ul>\n<p>Esperamos que despu\u00e9s de haber le\u00eddo este art\u00edculo tengas m\u00e1s claro qu\u00e9 tipo de estrategia necesita tu empresa para mejorar su potencial, optimizar sus recursos y aumentar sus ventas.<\/p>\n<p>\u00bfTe gusta lo que acabas de leer? Comparte este art\u00edculo con tu red de amigos.[\/vc_column_text][vlt_spacer height=&#8221;32px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][templatera id=&#8221;1546&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1653589481492{margin-bottom: 0px !important;}&#8221;] Quiz\u00e1s a primera vista estos conceptos puedan resultar extra\u00f1os, pero en tu d\u00eda a d\u00eda es muy probable que interact\u00faes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5547","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-bold","post_format-post-format-gallery"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing B2B y Marketing B2C. 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