{"id":5475,"date":"2022-03-08T17:27:36","date_gmt":"2022-03-08T22:27:36","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=5475"},"modified":"2022-03-08T17:27:36","modified_gmt":"2022-03-08T22:27:36","slug":"storytelling-atrevete-a-contar-la-historia-de-tu-marca","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/storytelling-atrevete-a-contar-la-historia-de-tu-marca\/","title":{"rendered":"Storytelling. Atr\u00e9vete a contar la historia de tu marca."},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1646778414965{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">El storytelling es el arte de contar lo que haces, y el porqu\u00e9 lo haces. En el mundo del Marketing Digital se posiciona como una herramienta indispensable, que le abrir\u00e1 muchas puertas a tu marca y te permitir\u00e1 captar y fidelizar a cientos de clientes potenciales de una forma diferente, amena y emp\u00e1tica.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pero. \u00bfPor qu\u00e9 si suena tan sencillo, crear storytelling es una tarea compleja?. Porque no se trata de simplemente de escribir las situaciones que vives como empresario, o el proceso de creaci\u00f3n de tu producto sin m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tal y como lo hacen en el cine, o la TV; para que una historia nos atrape\u00a0 y nos haga sentir inter\u00e9s necesitamos de una serie de elementos que nos hagan sentir el recorrido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-vp_md wp-image-5476 aligncenter\" src=\"https:\/\/boldhispanic.marketing\/wp-content\/uploads\/2022\/03\/2-1er-Blog-Marzo-Bold-Espanol-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sigue las siguientes consideraciones paso a paso te garantizamos que tu Storytelling, no pasar\u00e1 desapercibido.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Objetivos: El storytelling debe tener un objetivo, un mensaje que queramos trasmitir. Sin mensaje, la historia no tendr\u00e1 ning\u00fan sentido.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Narraci\u00f3n: Establece el conflicto y la soluci\u00f3n. Las personas nos sentimos atra\u00eddos por las historias de superaci\u00f3n. Debes estructura tu mensaje a trav\u00e9s del conflicto y su resoluci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emociones: Con el objetivo de lograr el engagement con el storytelling, es crucial que la audiencia se sienta identificada con lo que est\u00e9 leyendo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redes: Identifica cu\u00e1l es la plataforma social donde vas a publicar tu storytelling<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Importante<\/strong>: La idea no es solo vender productos y servicios. Es que las personas se identifiquen con tu marca por aquello que transmiten en tus storytelling. As\u00ed es que debes ser aut\u00e9ntico y original.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Bold Digital Marketing Studio, somos expertos en el\u00a0 storytelling, visita nuestras redes sociales y hazte una idea de todo lo que podemos hacer por ti, si necesitas ayuda.\u00a0<\/span>[\/vc_column_text][vlt_spacer height=&#8221;32px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][templatera id=&#8221;1546&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1646778414965{margin-bottom: 0px !important;}&#8221;] El storytelling es el arte de contar lo que haces, y el porqu\u00e9 lo haces. En el mundo del Marketing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5475","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-bold","post_format-post-format-gallery"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storytelling. 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