{"id":5465,"date":"2022-02-22T18:29:30","date_gmt":"2022-02-22T23:29:30","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=5465"},"modified":"2022-02-22T18:29:30","modified_gmt":"2022-02-22T23:29:30","slug":"marketing-para-organizaciones-sin-fines-de-lucro-suena-raro","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/marketing-para-organizaciones-sin-fines-de-lucro-suena-raro\/","title":{"rendered":"\u00bfMarketing para Organizaciones sin Fines de Lucro? Suena raro."},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1645572548768{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Muchas personas consideran que marketing y organizaciones sin fines de lucro son dos conceptos que no encajan.<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">Esto sucede porque asociamos la palabra &#8220;marketing&#8221; con objetivos empresariales y beneficios econ\u00f3micos, mientras consideramos que una organizaci\u00f3n sin fines de lucro no aspira posicionarse por encima de sus competidores y mucho menos obtener ganancias al final de un ejercicio fiscal.<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Y aunque es muy cierto que existe una gran diferencia entre una organizaci\u00f3n sin fines de lucro y una empresa convencional. Tambi\u00e9n es cierto que las estrategias de marketing adecuadas ser\u00e1n el aliado perfecto para mejorar sus resultados, y cuanto mejores sean los resultados de una ONG, m\u00e1s podr\u00e1 contribuir a mejorar el mundo mediante su causa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conocido en el sector como marketing sin \u00e1nimo de lucro o non profit marketing, el proceso hace referencia a las t\u00e9cnicas, estrategias y campa\u00f1as utilizadas para \u201cexponer\u201d ofertas sociales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-vp_md wp-image-5462\" src=\"https:\/\/boldhispanic.marketing\/wp-content\/uploads\/2022\/02\/Blog-2-Febrero-Bold-English-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es importante saber que aunque los m\u00e9todos e instrumentos del marketing no lucrativo son similares a los de las empresas convencionales, siempre se llevan a cabo otras tareas con objetivos diferentes. El non profit marketing, por ejemplo, va m\u00e1s all\u00e1 de la recopilaci\u00f3n de datos bancarios para donaciones. Un concepto de marketing sin \u00e1nimo de lucro para proyectos sociales requiere una difusi\u00f3n p\u00fablica global dirigida a cubrir las necesidades de los p\u00fablicos objetivos y a fomentar la cooperaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basados en esta premisa la funci\u00f3n del Marketing en una ONG debe ser, convertirse en un aliado m\u00e1s para contribuir a la causa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahora imagina que este aliado cuenta con la capacidad de comprender y analizar el comportamiento de los mercados y las necesidades de los consumidores, tratando de atraer, captar, retener y fidelizar clientes mediante la promoci\u00f3n de productos y servicios que satisfagan sus necesidades y les aporten valor. (breve definici\u00f3n del marketing)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contar con estos expertos y estas herramientas a la disposici\u00f3n de tu causa generar\u00e1 acciones inmediatas en el mundo digital, las cuales son mucho m\u00e1s efectivas que los medios tradicionales. Tus donaciones, voluntarios y la causa en general abrir\u00e1n sus puertas hacia un nuevo universo de posibilidades.<\/span><\/p>\n<h6><span style=\"font-weight: 400;\">En Bold Digital Marketing Studio creemos que el marketing sin \u00e1nimo de lucro, es la mejor forma de ayudar a quienes se dedican a ayudar a otros.<\/span><\/h6>\n<p>[\/vc_column_text][vlt_spacer height=&#8221;32px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][templatera id=&#8221;1546&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1645572548768{margin-bottom: 0px !important;}&#8221;] Muchas personas consideran que marketing y organizaciones sin fines de lucro son dos conceptos que no encajan. Esto sucede porque [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5465","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-bold","post_format-post-format-gallery"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfMarketing para Organizaciones sin Fines de Lucro? 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