{"id":5452,"date":"2022-02-08T16:04:49","date_gmt":"2022-02-08T21:04:49","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=5452"},"modified":"2022-02-08T16:04:49","modified_gmt":"2022-02-08T21:04:49","slug":"marketing-y-nostalgia-una-formula-magica-para-llegar-al-publico-hispano","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/marketing-y-nostalgia-una-formula-magica-para-llegar-al-publico-hispano\/","title":{"rendered":"Marketing Y Nostalgia, Una F\u00f3rmula M\u00e1gica Para Llegar Al P\u00fablico Hispano."},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=”.vc_custom_1644354259947{margin-bottom: 0px !important;}”]<\/p>\n

Cuando se combinan el marketing y la nostalgia, los resultados suelen ser extraordinarios. El concepto es muy simple y realmente no es nada novedoso, se trata de una estrategia en la cual llamas la atenci\u00f3n del consumidor a trav\u00e9s de los recuerdos.<\/span><\/h3>\n

Tambi\u00e9n conocido como \u00abVintage Marketing\u00bb. El marketing de nostalgia utiliza mensajes para atraer la atenci\u00f3n del consumidor y hacerle revivir momentos felices. De esta manera, se genera un estado de \u00e1nimo muy positivo, propicio para conectar con el cliente a un nivel emocional muy elevado. El sentimiento de nostalgia deriva del anhelo de revivir un pasado que se ha idealizado y que debes convertir en el gancho de tu campa\u00f1a.<\/span><\/h4>\n

Con este concepto en mente, imagina el alcance que puede tener el marketing de nostalgia con la comunidad hispana; una comunidad que vive d\u00eda a d\u00eda con el recuerdo de aquellos productos o servicios que usualmente consum\u00edan en sus pa\u00edses de origen y que al llegar aqu\u00ed se convirtieron en parte de sus recuerdos.<\/span><\/p>\n

Gracias a esta sencilla estrategia lograr\u00e1s capturar o re-capturar la atenci\u00f3n de la audiencia hispana, ofreci\u00e9ndoles aquello que forma parte de su historia, de su cultura y de sus ra\u00edces.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Sin embargo, antes de emprender cualquier campa\u00f1a debes considerar los siguientes aspectos:<\/span><\/p>\n

    \n
  • Las preferencias de tu audiencia: La clave de cualquier campa\u00f1a de marketing es comprender las necesidades y preferencias que tiene el cliente ideal que deseas alcanzar; en el caso de la comunidad hispana c\u00e9ntrate en las necesidades que como marca puedes cubrir mientras los regresas a ese lugar especial que recuerdan como \u201cel hogar\u201d<\/span><\/li>\n
  • El lenguaje de la comunidad: De nada sirve que crees una gran campa\u00f1a de marketing de nostalgia si no le hablas a tu p\u00fablico en su misma lengua. El resultado se ver\u00e1 forzado y totalmente falso. Incluye palabras y expresiones que disparen el recuerdo.<\/span><\/li>\n
  • Ap\u00f3yate en las fechas especiales: Recuerda que las fechas especiales son geniales para generar interacci\u00f3n con el p\u00fablico; las personas se conectan emocionalmente con lo que sintieron durante estos d\u00edas en su infancia o en otros momentos.\u00a0<\/span><\/li>\n<\/ul>\n

    Es importante identificar que como marca, si conoces y trabajas adecuadamente\u00a0 la informaci\u00f3n anterior, puedas crear estrategias basadas en los sentidos; generando sensaciones y emociones a partir de: Im\u00e1genes, sonidos, olores, tactos, sabores\u2026 El abanico de posibilidades es muy amplio.<\/span><\/p>\n

    Finalmente, es importante que comprendas el espectro geogr\u00e1fico en el que converge la gran comunidad hispana, y que si deseas llegar a un segmento espec\u00edfico, por ejemplo: Los Colombianos no utilices los mariachis mexicanos como icono de referencia.<\/span><\/p>\n

    Recuerda, somos expertos en Marketing Digital Hispano y estamos aqu\u00ed para ayudarte.<\/span>[\/vc_column_text][vlt_spacer height=”32px”][\/vc_column][\/vc_row][vc_row][vc_column][templatera id=”1546″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1644354259947{margin-bottom: 0px !important;}”] Cuando se combinan el marketing y la nostalgia, los resultados suelen ser extraordinarios. El concepto es muy simple y realmente […]<\/p>\n","protected":false},"author":2,"featured_media":5454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5452","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-bold","post_format-post-format-gallery"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"\nMarketing Y Nostalgia, Una F\u00f3rmula M\u00e1gica Para Llegar Al P\u00fablico Hispano. - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldhispanic.marketing\/newsite\/marketing-y-nostalgia-una-formula-magica-para-llegar-al-publico-hispano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Y Nostalgia, Una F\u00f3rmula M\u00e1gica Para Llegar Al P\u00fablico Hispano. - BOLD Hispanic Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=”.vc_custom_1644354259947{margin-bottom: 0px !important;}”] Cuando se combinan el marketing y la nostalgia, los resultados suelen ser extraordinarios. 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