{"id":5413,"date":"2022-01-13T12:12:13","date_gmt":"2022-01-13T17:12:13","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=5413"},"modified":"2022-01-13T12:12:13","modified_gmt":"2022-01-13T17:12:13","slug":"como-crear-un-calendario-anual-de-marketing-digital-estrategico","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/como-crear-un-calendario-anual-de-marketing-digital-estrategico\/","title":{"rendered":"C\u00f3mo crear un calendario anual de marketing digital estrat\u00e9gico."},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=”.vc_custom_1642093764577{margin-bottom: 0px !important;}”]<\/p>\n

\u00bfNecesitas una herramienta que te ayude a planificar las acciones de marketing digital del a\u00f1o? \u00bfSueles pasarte por alto los d\u00edas festivos? O no creas las campa\u00f1as de marketing pensadas especialmente para esas fecha.<\/span><\/h2>\n

Si dijiste que s\u00ed a alguna de estas preguntas necesitas un calendario anual de marketing estrat\u00e9gico.<\/span><\/h3>\n

Antes de crear tu estrategia anual e incluso antes de arrancar cualquier campa\u00f1a dentro de tu negocio, es recomendable tener a mano un\u00a0 calendario de marketing que te ayude a planificar tus acciones.<\/span><\/p>\n

El mejor ejemplo de este proceso lo\u00a0 vemos en los centros comerciales, all\u00ed es muy f\u00e1cil percibir la importancia de crear estrategias diferentes durante las fechas conmemorativas. Despu\u00e9s de todo, esta es la mejor manera de llamar la atenci\u00f3n de los consumidores. Esta t\u00e9cnica es conocida dentro del sector como Marketing Estacional, y no considerarla puede ser peligroso para tu negocio.<\/span><\/p>\n

Planif\u00edcate bien, establece una meta y crea una campa\u00f1a. Por ejemplo: Si comienzas a proyectar las campa\u00f1as de Navidad solo en diciembre estar\u00e1s ya muy rezagado para realizar alguna acci\u00f3n de alto impacto.<\/span><\/p>\n

El primer paso es hacer, un mapeo de las fechas que pueden impactar tu negocio. De esta forma, te sobrar\u00e1 tiempo para hacer los ajustes necesarios en el producto y en la estrategia de promoci\u00f3n.<\/span><\/p>\n

 <\/p>\n

\"\"<\/span><\/p>\n

 <\/p>\n

Algunas fechas significativas en todo el mundo son:\u00a0 El d\u00eda de San Valent\u00edn, d\u00eda de la Madre, d\u00eda del Padre, Navidad o Black Friday. Seg\u00fan el rubro de tu negocio apoyarte en ellas te ayudar\u00e1 a\u00a0 impulsar tus ventas.<\/span><\/p>\n

En el caso de dirigirte al mercado hispano no debes olvidar: El mes de la hispanidad, las fechas de independencias de sus pa\u00edses y fechas llenas de tradici\u00f3n como el 5 de mayo.<\/span><\/p>\n

Realiza una peque\u00f1a investigaci\u00f3n y establece un calendario con estas fechas. E incluye las que est\u00e9n directamente relacionadas con tu negocio. Si eres due\u00f1o de un restaurant y tu producto estrella es la pizza, el D\u00eda Mundial de la Pizza debe ser tu as bajo la manga para potenciar tus ventas e impactar a tus clientes.<\/span><\/p>\n

Con la planificaci\u00f3n y la estrategia adecuada podr\u00e1s:\u00a0<\/span><\/p>\n

    \n
  • Darle un nuevo ciclo de vida de tu negocio.<\/span><\/li>\n
  • Descubrir micronichos.<\/span><\/li>\n
  • Fortalecer la relaci\u00f3n con tus clientes.<\/span><\/li>\n<\/ul>\n

    Actualiza constantemente esta herramienta antes de planificar tus campa\u00f1as de venta, de publicidad o de marketing digital a lo largo del a\u00f1o, y verifica el impacto positivo que puedes obtener de ella.<\/span><\/p>\n

    Empieza ya a crear el tuyo y si necesitas ayuda, cuenta con nosotros como tu equipo de marketing digital<\/span><\/h5>\n

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    [vc_row][vc_column][vc_column_text css=”.vc_custom_1642093764577{margin-bottom: 0px !important;}”] \u00bfNecesitas una herramienta que te ayude a planificar las acciones de marketing digital del a\u00f1o? \u00bfSueles pasarte por alto los […]<\/p>\n","protected":false},"author":2,"featured_media":5410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5413","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-bold","post_format-post-format-gallery"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"\nC\u00f3mo crear un calendario anual de marketing digital estrat\u00e9gico. - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldhispanic.marketing\/newsite\/como-crear-un-calendario-anual-de-marketing-digital-estrategico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear un calendario anual de marketing digital estrat\u00e9gico. - 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