{"id":5386,"date":"2021-12-07T07:29:52","date_gmt":"2021-12-07T12:29:52","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=5386"},"modified":"2021-12-07T07:29:52","modified_gmt":"2021-12-07T12:29:52","slug":"guia-de-festividades-hispanas-como-comercializar-a-los-consumidores-hispanos","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/guia-de-festividades-hispanas-como-comercializar-a-los-consumidores-hispanos\/","title":{"rendered":"Gu\u00eda de festividades hispanas: c\u00f3mo comercializar a los consumidores hispanos"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=”.vc_custom_1638880175791{margin-bottom: 0px !important;}”]<\/p>\n

Estamos en la \u00e9poca comercial m\u00e1s fuerte del a\u00f1o; donde los consumidores buscan los mejores regalos y las empresas hacen todo lo posible para vender m\u00e1s sus productos y servicios. Es una temporada de gran consumo, en el que nuestros clientes est\u00e1n m\u00e1s dispuestos a gastar m\u00e1s.<\/span><\/h3>\n

Pero entre ese p\u00fablico, se encuentra tambi\u00e9n el mercado hispano. Y para llegarles a ellos, debes enfocar tu estrategia de marketing conociendo las costumbres y tradiciones de esta comunidad.<\/span><\/h4>\n

Ac\u00e1 te contaremos algunas de las tradiciones que debes conocer y tener en cuenta a la hora de realizar tus campa\u00f1as navide\u00f1as enfocadas hacia este sector de la poblaci\u00f3n. Teniendo en cuenta que, en cada pa\u00eds de Latinoam\u00e9rica, las costumbres son distintas, pero siempre hay algunas que destacan en toda la regi\u00f3n.<\/span><\/p>\n

\u00a0<\/span>\u00a1Empecemos!<\/span><\/p>\n

\"\"<\/b><\/p>\n

Una larga temporada<\/b><\/p>\n

Si tienes en la cabeza que las fiestas navide\u00f1as se reducen a solo Noche Buena y A\u00f1o Nuevo, debes saber que para muchos hispanos no es as\u00ed. Para ellos, la temporada navide\u00f1a significa celebraciones y reuniones que pueden ir desde principios de noviembre hasta mediados de enero.<\/span><\/p>\n

Saber esto, te da la oportunidad de iniciar tu campa\u00f1a navide\u00f1a un poco antes, o enfocarla de manera diferente.<\/span><\/p>\n

\u00a0<\/span>M\u00fasica y comida<\/b><\/p>\n

Muchos pa\u00edses de Latinoam\u00e9rica poseen sus propios platos tradicionales navide\u00f1os; as\u00ed como villancicos y canciones propias de la temporada. Al conocer estas costumbres, podr\u00e1s ofrecerles lo que realmente necesitan para sus fiestas.<\/span><\/p>\n

Cuando conoces sus tradiciones y conectas con ellos a trav\u00e9s de la m\u00fasica, creas un v\u00ednculo m\u00e1s fuerte y har\u00e1s que se identifiquen con tu marca.<\/span><\/p>\n

\u00a0<\/span>Regalos y familia<\/b><\/p>\n

Es una \u00e9poca especial para reunirse con toda la familia, incluso con aquellos a los que se ven una vez al a\u00f1o. El hispano es muy familiar y le da mucha importancia a la uni\u00f3n y el compartir. Es en este momento cuando aprovechan para darse regalos mutuamente y consentir a los m\u00e1s peque\u00f1os. Como buen consumidor, buscar\u00e1n regalos para toda la familia, para ellos mismos y para los buenos amigos.<\/span><\/p>\n

Por otro lado, la llegada del ni\u00f1o Dios es un acto importante dentro de la comunidad hispana, y muestran su respeto al d\u00eda de Navidad.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span>En resumen \u00bfqu\u00e9 debes tener en cuenta?<\/b><\/p>\n

Identifica cu\u00e1les son los regalos que busca el consumidor hispano, y qu\u00e9 productos y servicios necesita para sus fiestas navide\u00f1as.<\/span><\/p>\n

\u00a0<\/span>Utiliza colores, sonidos y s\u00edmbolos relacionados con sus tradiciones, e incl\u00fayelas en tu estrategia de marketing digital.<\/span><\/p>\n

\u00a0<\/span>Recuerda usar el espa\u00f1ol, o las palabras claves en este idioma. No solo traduzcas, sino que presta atenci\u00f3n a sus expresiones y la forma en que utilizan ambos idiomas (ingl\u00e9s y espa\u00f1ol).<\/span><\/p>\n

\u00a0<\/span>\u00a1Prepara tu mensaje para el d\u00eda de Navidad y Fin de A\u00f1o!<\/span><\/p>\n

\u00a0<\/span>Y si necesitas ayuda con el marketing digital hacia el mercado hispano, vis\u00edtanos https:\/\/boldhispanic.marketing\/en\/contact-us\/<\/span>[\/vc_column_text][vlt_spacer height=”32px”][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=”.vc_custom_1638880175791{margin-bottom: 0px !important;}”] Estamos en la \u00e9poca comercial m\u00e1s fuerte del a\u00f1o; donde los consumidores buscan los mejores regalos y las empresas hacen […]<\/p>\n","protected":false},"author":2,"featured_media":5390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5386","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-bold","post_format-post-format-gallery"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"\nGu\u00eda de festividades hispanas: c\u00f3mo comercializar a los consumidores hispanos - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldhispanic.marketing\/newsite\/guia-de-festividades-hispanas-como-comercializar-a-los-consumidores-hispanos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda de festividades hispanas: c\u00f3mo comercializar a los consumidores hispanos - 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