{"id":5352,"date":"2021-10-29T11:07:44","date_gmt":"2021-10-29T16:07:44","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=5352"},"modified":"2021-10-29T11:07:44","modified_gmt":"2021-10-29T16:07:44","slug":"aliados-estrategicos","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/aliados-estrategicos\/","title":{"rendered":"\u00bfC\u00f3mo complementar tu equipo de marketing digital con aliados estrat\u00e9gicos?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=”.vc_custom_1635524578577{margin-bottom: 0px !important;}”]<\/p>\n

Si trabajas con un equipo de marketing digital peque\u00f1o, en ciertas ocasiones necesitar\u00e1s complementarlo con aliados que te permitan desarrollar y cumplir los objetivos en determinados proyectos.<\/span><\/h3>\n

\u00a0<\/span>El desaf\u00edo est\u00e1 en lograr una buena conexi\u00f3n entre ambas partes, de modo que el trabajo sea m\u00e1s efectivo, productivo y transcurre por el camino correcto.<\/span><\/h4>\n

\u00a0<\/span>Te mencionamos algunos pasos que, al aplicarlos, simplificar\u00e1n el proceso y te ayudar\u00e1n a crear una mayor conexi\u00f3n.<\/span><\/h4>\n

\u00a0<\/span>1- Define los objetivos y alcance de tu equipo de manera clara.<\/b><\/p>\n

\u00a0<\/span>Al establecer estos objetivos podr\u00e1s identificar los puntos que necesitar\u00e1s cubrir con proveedores externos: expertos en SEO, dise\u00f1adores 3D, etc. Con esto, podr\u00e1s definir claramente el tipo de perfil que necesitas.<\/span><\/p>\n

\u00a0<\/span>Tambi\u00e9n te ayudar\u00e1 clasificar a los miembros de tu equipo actual en tres grandes grupos antes, de contratar a externos:<\/span><\/p>\n

    \n
  • \u00a0<\/span>Aquellos que atraen como los redactores y dise\u00f1adores<\/li>\n
  • Los que ayudan en la optimizaci\u00f3n de las conversiones<\/span><\/li>\n
  • Especialistas en marketing que ayudan a cerrar las oportunidades<\/span><\/li>\n<\/ul>\n

    \u00a0<\/span>2- Define los objetivos de los aliados<\/b><\/p>\n

    Ellos tienen un objetivo principal que es el de ayudarte a alcanzar los objetivos marcados. Establece objetivos un poco m\u00e1s espec\u00edficos y piensa en otros beneficios que podr\u00edas obtener de esta alianza.<\/span><\/p>\n

    Por ejemplo, trabajar con externos podr\u00eda ayudarte a expandirte geogr\u00e1ficamente, compartir recursos, conocer nuevos procesos, impulsar talentos, etc.<\/span><\/p>\n

    \"\"<\/b><\/p>\n

    3- Preselecciona proveedores<\/b><\/p>\n

    Empieza a preseleccionar los socios que mejor se adapten a tus necesidades. Puede que necesites un equipo que maneje distintas \u00e1reas como otra agencia de marketing digital; o a un profesional dedicado a un \u00e1rea en espec\u00edfico.<\/span><\/p>\n

    Ten presente otros puntos a la hora de hacer tu selecci\u00f3n. Por ejemplo, debes pensar en tu presupuesto, evaluar el trabajo y portafolio de tus aliados, la experiencia, las tecnolog\u00edas que utilicen, la reputaci\u00f3n y el valor que te ofrezcan.<\/span><\/p>\n

    En el marketing digital, la experiencia y las herramientas que se utilizan, son fundamentales para un trabajo de mayor calidad.<\/span><\/p>\n

    \u00a0<\/span>4- Escoge a tus proveedores<\/b><\/p>\n

    Con el paso anterior, crea tu lista con los profesionales aptos que se convertir\u00e1n en tus aliados. Empieza a contactarlos uno a uno y a presentarles tus proyectos u objetivos.<\/span><\/p>\n

    \u00a0<\/span>Elige al que mejor se adapte a tus necesidades y que est\u00e9 dispuesto a asumir el reto. C\u00e9ntrate en aquellos que se integren al plan estrat\u00e9gico desde el primer momento.<\/span><\/p>\n

    \u00a0<\/span>Recuerda que este aliado debe estar dispuesto a comprometerse en alcanzar los objetivos, establecer un calendario de trabajo, medir y analizar los resultados y report\u00e1rtelos. Es importante que esta colaboraci\u00f3n quede sellada bajo un contrato profesional.<\/span><\/p>\n

    \u00a0<\/span>Por \u00faltimo, te aconsejamos mantener esa lista de proveedores y profesionales para futuras colaboraciones.<\/span><\/p>\n

    \u00a0<\/span><\/p>\n

    \u00bfEst\u00e1s listo para empezar? En BOLD somos tus mejores aliados, \u00a1cont\u00e1ctanos!\u00a0<\/span><\/h6>\n

    [\/vc_column_text][vlt_spacer height=”32px”][\/vc_column][\/vc_row][vc_row][vc_column][vlt_post_quote_block text=”Si tienes alguna duda, visita nuestra web y sum\u00e9rgete en el marketing hispano.”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1635524578577{margin-bottom: 0px !important;}”] Si trabajas con un equipo de marketing digital peque\u00f1o, en ciertas ocasiones necesitar\u00e1s complementarlo con aliados que te permitan desarrollar […]<\/p>\n","protected":false},"author":2,"featured_media":5349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5352","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-bold","post_format-post-format-gallery"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"\n\u00bfC\u00f3mo complementar tu equipo de marketing digital con aliados estrat\u00e9gicos? - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldhispanic.marketing\/newsite\/aliados-estrategicos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo complementar tu equipo de marketing digital con aliados estrat\u00e9gicos? 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