{"id":5325,"date":"2021-09-29T09:22:10","date_gmt":"2021-09-29T14:22:10","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=5325"},"modified":"2021-09-29T09:22:10","modified_gmt":"2021-09-29T14:22:10","slug":"espanol-ingles-o-spanglish","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/espanol-ingles-o-spanglish\/","title":{"rendered":"Espa\u00f1ol, Ingl\u00e9s o Spanglish. \u00bfHacia d\u00f3nde debe apuntar el Marketing Hispano?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=”.vc_custom_1632925309522{margin-bottom: 0px !important;}”]<\/p>\n

Con el paso del tiempo y el crecimiento de la poblaci\u00f3n hispana en Estados Unidos, son muchos los hispanos estadounidenses que hablan ingl\u00e9s y espa\u00f1ol en su d\u00eda a d\u00eda, creando una mezcla cultural muy interesante.<\/span><\/h3>\n

En sus conversaciones cotidianas van de un\u00a0 idioma a otra seg\u00fan el lugar, el entorno o las personas con las que se comuniquen; Y suelen tomar prestadas palabras en ingl\u00e9s, las cuales incorporan en sus frases en espa\u00f1ol, haciendo el lenguaje conocido como spanglish<\/strong>.\u00a0<\/span><\/h4>\n

Es muy com\u00fan escuchar en los centros comerciales, colegios, tiendas y restaurantes a m\u00e1s y m\u00e1s personas hablando \u201cspanglish<\/strong>\u201d. Esto, sin duda, hace que nos replanteemos este segmento de consumidores en crecimiento. Los profesionales del marketing comprenden ahora los comportamientos de este p\u00fablico objetivo, sus gustos y sus influencias multiculturales, y reconocen su importancia en el mundo empresarial.<\/span><\/p>\n

Seg\u00fan estad\u00edsticas arrojadas por la AHAA\u00a0 y validadas por HOPGROUP\u00a0 los millennials y los boomers hispanos tienen patrones de compra distintivos y utilizan el spanglish.<\/span><\/p>\n

Otras cifras a destacar son:\u00a0<\/span><\/p>\n

    \n
  • Los hogares biling\u00fces est\u00e1n aumentando y se registra que la mitad de los hispanos de segunda generaci\u00f3n hablan dos idiomas.\u00a0<\/span><\/li>\n
  • El ingl\u00e9s sigue siendo el idioma preferido entre los j\u00f3venes hispanos. Sin embargo, saber hablar espa\u00f1ol es una virtud que se respeta en la comunicaci\u00f3n hispana.<\/span><\/li>\n
  • El 95% de los hispanos cree que es fundamental que las futuras generaciones de hispanos de Estados Unidos hablen espa\u00f1ol.\u00a0<\/span><\/li>\n
  • El 82% de los millennials hablan ingl\u00e9s, pero el spanglish sigue influyendo en su comunicaci\u00f3n cotidiana.<\/span><\/li>\n<\/ul>\n

    Un grupo pro de defensa del medio ambiente llamado LVC realiz\u00f3 una investigaci\u00f3n cuyo objetivo era establecer el idioma preferido entre los hispanos. Dicha investigaci\u00f3n consisti\u00f3 en transmitir mensajes, en algunas landing pages, relacionados con diferentes temas medioambientales que se desarrollaron en ingl\u00e9s, espa\u00f1ol y spanglish.<\/span><\/p>\n

    Los anuncios con texto en spanglish obtuvieron muchos m\u00e1s clics y atrajeron m\u00e1s a los usuarios que aquellos que se realizaron totalmente en espa\u00f1ol o en ingl\u00e9s. Y aunque todos los anuncios se dirig\u00edan al mismo p\u00fablico objetivo, hubo un ligero aumento en el n\u00famero de clics cuando los anuncios se dirig\u00edan espec\u00edficamente al p\u00fablico hispanohablante o biling\u00fce.<\/span><\/p>\n

    Entonces, \u00bfc\u00f3mo puedes llegar a comunicarte efectiva y eficazmente con este segmento de consumidores?<\/span><\/p>\n

    La clave es ser genuino con el p\u00fablico. El uso del espanglish es necesario, pero tiene que ser aut\u00e9ntico y de uso com\u00fan. El spanglish no es una combinaci\u00f3n de dos palabras cualquiera, sino que es algo que surge de forma natural y que representa y conecta la cultura hispana.\u00a0<\/span><\/p>\n

    En sus campa\u00f1as de marketing y comunicaciones hispanas, es muy importante tener una conexi\u00f3n aut\u00e9ntica, y el spanglish puede ser su aliado para conseguirlo.\u00a0<\/span><\/p>\n

    El spanglish ha estado con nosotros durante muchos a\u00f1os. Es hora de darle la importancia que merece en la comunicaci\u00f3n hispana, ya que es la forma ideal de conectar con los hispanos.<\/span>[\/vc_column_text][vlt_spacer height=”32px”][\/vc_column][\/vc_row][vc_row][vc_column][vlt_post_quote_block text=”Si tienes alguna duda, visita nuestra web y sum\u00e9rgete en el marketing hispano.”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1632925309522{margin-bottom: 0px !important;}”] Con el paso del tiempo y el crecimiento de la poblaci\u00f3n hispana en Estados Unidos, son muchos los hispanos estadounidenses […]<\/p>\n","protected":false},"author":2,"featured_media":5322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5325","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-bold","post_format-post-format-gallery"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"\nEspa\u00f1ol, Ingl\u00e9s o Spanglish. \u00bfHacia d\u00f3nde debe apuntar el Marketing Hispano? - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldhispanic.marketing\/newsite\/espanol-ingles-o-spanglish\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Espa\u00f1ol, Ingl\u00e9s o Spanglish. \u00bfHacia d\u00f3nde debe apuntar el Marketing Hispano? 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