{"id":5267,"date":"2021-08-11T13:18:57","date_gmt":"2021-08-11T18:18:57","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=5267"},"modified":"2021-08-11T13:18:57","modified_gmt":"2021-08-11T18:18:57","slug":"invertir-multicultural","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/invertir-multicultural\/","title":{"rendered":"La Inversi\u00f3n En Marketing Multicultural Debe Ser Una Prioridad Para Tu Negocio."},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Seg\u00fan los \u00faltimos datos ofrecidos por WARC<\/a>, la inversi\u00f3n publicitaria en todo el mundo creci\u00f3 un 12,5% en el primer trimestre del a\u00f1o 2020, mientras que en el segundo aument\u00f3 un 23,6%.<\/h4>\n
De acuerdo con las previsiones de la compa\u00f1\u00eda, la inversi\u00f3n publicitaria global crecer\u00e1 un 12,6% en 2021 hasta alcanzar los 665.000 millones de d\u00f3lares. Un aumento mucho mayor que el 6,7% pronosticado con anterioridad. Para 2022 se prev\u00e9 un aumento de 8,2% hasta los 700.000 millones de d\u00f3lares.<\/h5>\n

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Si a esas proyecciones le sumamos los datos del \u00faltimo censo realizado en el pa\u00eds, el cual arroja que las minor\u00edas \u00e9tnicas en Estados Unidos actualmente representan m\u00e1s de mil millones de d\u00f3lares de los 7.000 millones del poder adquisitivo del consumidor total del pa\u00eds, y que adem\u00e1s su poder adquisitivo aumenta con suma velocidad.<\/p>\n

La conclusi\u00f3n es obvia: Las empresas deben invertir en la creaci\u00f3n de campa\u00f1as multiculturales para lograr atraer al mercado latino y a otras minor\u00edas.<\/p>\n

Pero, \u00bfC\u00f3mo lanzarte a la aventura y conquistar este importante segmento de la poblaci\u00f3n?. Como expertos en el dise\u00f1o de estrategias de marketing digital para el mercado hispano sabemos que abordar el tema de la multiculturalidad puede parecer complejo, pero en esencia, es simplemente una toma m\u00e1s profunda de decisiones para redefinir tu audiencia y as\u00ed garantizar que realmente ofreces un valor genuino a tus usuarios o clientes.<\/p>\n

\"\"<\/p>\n

Ten en cuenta que al hablar de la multiculturalidad de\u00a0 los consumidores no puedes centrarte en una sola caracter\u00edstica como: identidad racial, antecedentes culturales, orientaci\u00f3n sexual, edad, educaci\u00f3n o ubicaci\u00f3n, al contrario debes enlazar todos estos factores \u00fanicos para formar una identidad individual y crear la mejor campa\u00f1a de ventas final.<\/span><\/p>\n

Y es aqu\u00ed donde el marketing multicultural se convierte en tu mejor aliado. En el caso de BOLD nos esforzamos en la comunicaci\u00f3n, porque sabemos que los mensajes ling\u00fc\u00edsticos nativos tienden a ser percibidos desde una dimensi\u00f3n\u00a0 m\u00e1s emocional que los mensajes en un idioma extranjero. Es decir, si se trata de comunicar o vender algo a alguien cuya lengua materna es diferente a la tuya, siempre ser\u00e1 mejor recibida cuando se utiliza su lengua nativa.<\/span><\/p>\n

Pero la tarea no se queda ah\u00ed, con estos consumidores debes abordar otras estrategias, como el \u201cmercado de la nostalgia\u201d, en el que las personas adquieren productos que les recuerdan los sabores o la forma de vida de su lugar de origen.\u00a0<\/span><\/p>\n

Y si seguimos redefiniendo tenemos que incluir a las nuevas generaciones, que requieren de una segmentaci\u00f3n diferente porque aunque nacieron en el pa\u00eds y crecieron bajo un estilo de vida estadounidense, siguen teniendo una fuerte influencia cultural hispana. <\/span>Llegados a este punto podr\u00edamos listarte las ventajas que tiene para tu negocio invertir en el marketing multicultural, pero preferimos que t\u00fa saques tus propias conclusiones: En las pr\u00f3ximas semanas haz un breve conteo de las ventas que realizas al p\u00fablico hispano, y luego visita nuestra p\u00e1gina web <\/span>https:\/\/boldhispanic.marketing<\/span><\/a> nosotros te ayudaremos a convertir tu inversi\u00f3n en el marketing multicultural en ventas efectivas.<\/span><\/p>\n

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[vc_row][vc_column][vc_column_text] Seg\u00fan los \u00faltimos datos ofrecidos por WARC, la inversi\u00f3n publicitaria en todo el mundo creci\u00f3 un 12,5% en el primer trimestre del a\u00f1o […]<\/p>\n","protected":false},"author":2,"featured_media":5269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[35,43,36,44],"class_list":["post-5267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bold","tag-2021-trends","tag-digital-marketing-trends","tag-email-marketing","tag-marketing-trends"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"\nLa Inversi\u00f3n En Marketing Multicultural Debe Ser Una Prioridad Para Tu Negocio. - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"description\" content=\"The Latino population represents the minority-majority in the United States. 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