{"id":4642,"date":"2021-07-14T12:55:53","date_gmt":"2021-07-14T17:55:53","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=4642"},"modified":"2021-07-14T12:55:53","modified_gmt":"2021-07-14T17:55:53","slug":"invertirenhispano","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/invertirenhispano\/","title":{"rendered":"\u00bfPor qu\u00e9 mi empresa debe apostar por el mercado hispano?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Si en tu negocio a\u00fan no consideras e incluyes al mercado hispano como un elemento determinante para crecer, est\u00e1s cometiendo un grave error.<\/span><\/h3>\n

Es un hecho comprobado que la comunidad latina ha estado creciendo d\u00eda a d\u00eda y que se coloca con fuerza como un sector importante dentro del pa\u00eds. Seg\u00fan un informe de <\/span>Nielsen<\/span><\/a> “los hispanos son el segmento \u00e9tnico de m\u00e1s r\u00e1pido crecimiento y se espera que crezca en un 167% m\u00e1s de aqu\u00ed al a\u00f1o 2050, un monto abrumador en comparaci\u00f3n con el 42% de la poblaci\u00f3n total<\/em>“.<\/span><\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Pero considerar que el mercado hispano es importante, no basta. Hay que desarrollar estrategias efectivas que permitan que tu negocio, tus productos y servicios lleguen a ellos y les inviten a identificarse.\u00a0 Una de los\u00a0 errores m\u00e1s comunes que cometen\u00a0 algunas empresas es creer, que todos los hispanos se pueden colocar en un grupo gigante, bajo la denominaci\u00f3n de \u201clatinos\u201d o \u201chispanos\u201d. Esa interpretaci\u00f3n es tan absurda, como pensar en promocionar productos para las mujeres con solo ponerlos de color rosa.<\/span><\/p>\n

\"\"<\/p>\n

Entonces, \u00bfc\u00f3mo puedes atraer a este importante sector?<\/strong><\/p>\n

El idioma<\/strong>: Sabemos que es la primera barrera a vencer. No obligues a tu audiencia a adaptarse a ti. Da tu el primer paso, ya hay muchas empresas dise\u00f1ando campa\u00f1as con mensajes que se adaptan a cada pa\u00eds o regi\u00f3n. Nuestra recomendaci\u00f3n es que el mensaje est\u00e9 dentro de la cultura, que el mensaje toque puntos emocionales con los que las personas puedan conectar. Es fundamental tener en cuenta que, en los Estados Unidos, el marketing dirigido a la comunidad hispana debe romper los esquemas del lenguaje, incluso atr\u00e9vete a crear anuncios en “spanglish”<\/span><\/p>\n

Objetivos claros<\/strong>: Define metas y objetivos claros dirigidos espec\u00edficamente a los hispanos, incluso segmenta tu audiencia, recuerda que la cultura hispana es muy amplia: Los consumidores provenientes del cono sur de Am\u00e9rica Latina no tienen las mismas costumbres que aquellos con ra\u00edces caribe\u00f1as. Entender esto te dar\u00e1 un gran ventaja competitiva dentro del mercado.<\/span><\/p>\n

Estrategia y visi\u00f3n: Una estrategia bien elaborada y basada en datos y estad\u00edsticas es un paso importante para llegar al mercado hispano. El proceso debe incorporar evaluaciones de marketing, estrategias de producci\u00f3n y an\u00e1lisis financieros. Tener estos aspectos claros te llevar\u00e1 a generar los resultados esperados. Es vital enmarcar el tama\u00f1o del proyecto, el alcance y los proceso necesarios para conquistar a la audiencia hispana.\u00a0<\/span><\/p>\n

Recuerda los latinos ya no son solo un subsegmento de la econom\u00eda, sino un actor destacado en todos los aspectos de la vida estadounidense”. Con este concepto en mente comienza a darle un nuevo enfoque a tu negocio, para crear una estrategia que te permita destacar dentro de la comunidad hispana.\u00a0<\/span><\/p>\n

Los expertos aseguran que las empresas que no reconozcan la importancia cr\u00edtica del mercado hispano para sus ingresos generales y finales, podr\u00edan verse en situaci\u00f3n de riesgo en los pr\u00f3ximos a\u00f1os.<\/span><\/p>\n

Si deseas saber m\u00e1s sobre como crear campa\u00f1as de marketing efectivas que te acerquen a la comunidad latinan tenemos la respuesta para ti.<\/span><\/p><\/blockquote>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Si en tu negocio a\u00fan no consideras e incluyes al mercado hispano como un elemento determinante para crecer, est\u00e1s cometiendo un grave error. […]<\/p>\n","protected":false},"author":2,"featured_media":4639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[35,43,36,44],"class_list":["post-4642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bold","tag-2021-trends","tag-digital-marketing-trends","tag-email-marketing","tag-marketing-trends"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"\n\u00bfPor qu\u00e9 mi empresa debe apostar por el mercado hispano? - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"description\" content=\"The Latino population represents the minority-majority in the United States. According to the latest census in 2020, Hispanics had already exceeded 60 million people. 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