{"id":4626,"date":"2021-06-16T08:49:59","date_gmt":"2021-06-16T13:49:59","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=4626"},"modified":"2021-06-16T08:49:59","modified_gmt":"2021-06-16T13:49:59","slug":"reputacionenlinea","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/reputacionenlinea\/","title":{"rendered":"\u00bfQu\u00e9 es la reputaci\u00f3n en l\u00ednea y c\u00f3mo cuidarla?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

El reconocimiento, la confianza y la visi\u00f3n que otros (tus clientes) tengan sobre tu empresa, son elementos de gran importancia y que impactar\u00e1n en la reputaci\u00f3n de tu compa\u00f1\u00eda. Esto ocurre tambi\u00e9n en el \u00e1mbito digital, donde las estrategias de marketing digital, juegan un papel importante.<\/span><\/h3>\n

\u00a0<\/span>Si tu compa\u00f1\u00eda es reciente o llevas tiempo en el mercado, debes prestarle atenci\u00f3n a tu reputaci\u00f3n en l\u00ednea, si quieres generar un reconocimiento favorable y atraer a nuevos usuarios.<\/span><\/h4>\n

\u00a0<\/span>Entonces \u00bfqu\u00e9 es la reputaci\u00f3n en l\u00ednea?<\/b><\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]En pocas palabras, es un conjunto de elementos que representan la imagen o el prestigio de una marca o persona en internet. Esta reputaci\u00f3n la van creando sobre todo los propios consumidores, mediante expresiones diversas sobre la marca, la calidad de los productos y los servicios.<\/span><\/p>\n

\u00a0<\/span>Un comentario de un consumidor sobre un producto o servicio puede ser positivo o negativo e influir en otros usuarios, aumentando o bajando las ventas. Por eso, es importante cuidar y gestionar la reputaci\u00f3n en l\u00ednea.<\/span><\/p>\n

\"\"\u00a0<\/span>\u00bfC\u00f3mo puedes cuidarla?<\/b><\/h4>\n

\u00a0<\/b>Para manejar y mantener una buena reputaci\u00f3n en l\u00ednea, es necesario mantener una constante monitorizaci\u00f3n de las interacciones y comentarios de tus clientes. Igualmente, atender las quejas y comentarios negativos y tener estructurado un plan de acci\u00f3n.<\/span><\/p>\n

\u00a0<\/span>Te compartimos una serie de consejos que te ayudar\u00e1n a manejar la reputaci\u00f3n:<\/span><\/p>\n

\u00a0<\/span><\/p>\n

1-<\/span> S\u00e9 claro y transparente:<\/b> muestra todo lo que ofreces de una manera clara para evitar confundir a tus clientes y perderlos. Utiliza datos, estad\u00edsticas, pruebas, im\u00e1genes, etc., para mostrar la calidad y eficacia de tus productos y servicios, su elaboraci\u00f3n y sus cualidades. De esta forma crearas confianza entres tus clientes y la marca.<\/span><\/p>\n

2-<\/span> Mu\u00e9strate accesible y cercano:<\/b> es importante para una empresa establecer un vinculo con sus usuarios. Facilitar a los consumidores el contacto con la marca y que puedan interactuar con ella, generar\u00e1 fidelizaciones, confianza y cercan\u00eda.<\/span><\/p>\n

3-<\/span> Responde eficaz y r\u00e1pidamente:<\/b> no dejes pasar mucho tiempo a los comentarios. El responder r\u00e1pidamente y de manera eficaz, evitar\u00e1 que se genere una crisis mayor (en caso de comentario negativo); adem\u00e1s, los usuarios se sentir\u00e1n que son tomados en cuenta y la relaci\u00f3n de este con la marca no s\u00e9 enfriar\u00e1.<\/span><\/p>\n

4-<\/b> S\u00e9 amable y cuida el trato con el cliente: <\/b>es importante escuchar y prestar atenci\u00f3n a lo que los clientes dicen y manifiestan. S\u00e9 siempre educado y responde con amabilidad a sus comentarios, quejas o sugerencias. Ofr\u00e9celes soluciones cuanto antes e intenta arreglar pronto los problemas que surjan. Estas acciones son muy valoradas por los usuarios.<\/span><\/p>\n

5-<\/b> Analiza y entiende las opiniones negativas: <\/b>ponte en los zapatos de tus usuarios e intenta comprender el por qu\u00e9 de la queja y qu\u00e9 gener\u00f3 esa situaci\u00f3n. As\u00ed tambi\u00e9n podr\u00e1s evaluar tu empresa y encontrar cosas a mejorar. No te tomes los comentarios negativos como algo personal, sino como una oportunidad de reflexi\u00f3n y an\u00e1lisis para tu compa\u00f1\u00eda. Y recuerda siempre responderles y demostrar que sus opiniones te importan.<\/span><\/p>\n

6-<\/b> Busca generar opiniones y rese\u00f1as: <\/b>ofrece siempre la oportunidad a tus consumidores de opinar sobre tus productos y servicios. A trav\u00e9s de herramientas y campa\u00f1as, podr\u00e1s generar rese\u00f1as que te favorezcan y te ayuden a construir una reputaci\u00f3n positiva. Puedes pedirles a tus clientes que te dejen opiniones en tu web o redes sociales y gestionarlas de manera f\u00e1cil y r\u00e1pida.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Finalmente, recuerda que un 60% de los consumidores afirma que no compra o se aleja de una marca si esta posee demasiados comentarios negativos. Adem\u00e1s, un 17% de los consumidores desconf\u00eda si no encuentra rese\u00f1as de una compa\u00f1\u00eda.<\/span><\/p>\n

Por esto, debes darle importancia al manejo de la reputaci\u00f3n en l\u00ednea de tu compa\u00f1\u00eda y contar con un equipo de profesionales que te ayuden a gestionar, generar y responder los comentarios y rese\u00f1as de tus consumidores.<\/span><\/p>\n

 <\/p>\n

\u00bfQuieres saber m\u00e1s y empezar a gestionar tu reputaci\u00f3n en l\u00ednea?<\/b><\/h4>\n

\u00a0<\/b><\/p>\n

En BOLD te ofrecemos todo lo que necesitas. Cont\u00e1ctanos y planifica una consultor\u00eda.<\/b><\/p><\/blockquote>\n

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[vc_row][vc_column][vc_column_text] El reconocimiento, la confianza y la visi\u00f3n que otros (tus clientes) tengan sobre tu empresa, son elementos de gran importancia y que impactar\u00e1n […]<\/p>\n","protected":false},"author":2,"featured_media":4628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[35,43,36,44],"class_list":["post-4626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bold","tag-2021-trends","tag-digital-marketing-trends","tag-email-marketing","tag-marketing-trends"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"\n\u00bfQu\u00e9 es la reputaci\u00f3n en l\u00ednea y c\u00f3mo cuidarla? - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"description\" content=\"The Latino population represents the minority-majority in the United States. 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