{"id":4617,"date":"2021-06-01T15:05:42","date_gmt":"2021-06-01T20:05:42","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=4617"},"modified":"2021-06-01T15:05:42","modified_gmt":"2021-06-01T20:05:42","slug":"multiculturalmarket-es","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/multiculturalmarket-es\/","title":{"rendered":"\u00bfC\u00f3mo prepararse para un mercado multicultural?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

La multiculturalidad es un hecho muy presente en los Estados Unidos. En ciudades y regiones como la de Orlando, es f\u00e1cil encontrarse con personas de distintas partes del mundo. Y es la poblaci\u00f3n hispana la que m\u00e1s sobresale entre las grandes minor\u00edas.<\/span><\/h5>\n
\u00a0<\/span>Hay aproximadamente 60 millones de latinos viviendo en los Estados Unidos, un 18% de la poblaci\u00f3n. Muchas empresas ya han comenzado la carrera por conquistar este sector. Seg\u00fan la Ad Age Latino Fact Pack, los anunciantes gastaron $9.4 mil millones para llegar al consumidor latino.<\/span><\/h6>\n

\u00a0<\/span><\/p>\n

\u00bfQu\u00e9 deber\u00eda hacer exactamente?<\/b><\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\u00a0<\/b>Ten una visi\u00f3n digital: <\/b>los latinos pasan gran parte de su tiempo conectados a las redes, est\u00e1n a la vanguardia de los dispositivos m\u00f3viles y participan activamente en los medios. Por eso, es importante que est\u00e9 donde ellos est\u00e1n.<\/span><\/p>\n

\u00a0<\/span>Usa las redes sociales para llegar a ellos; y es importante que adaptes tu web a las pantallas de los Smartphone y las tablets.<\/span><\/p>\n

\u00a0<\/span>Adapta el mensaje: <\/b>normalmente al hablar de hispano se piensa en el idioma espa\u00f1ol, pero lo cierto es que muchos suelen ser biling\u00fces e incluso, usan el ingl\u00e9s como lengua principal.<\/span><\/p>\n

\u00a0<\/span>No se trata solo de traducir un contenido de un idioma a otro; sino de entender y expresarse como ellos. Hay que conocer sus frases, expresiones y la manera en la que se comunican. Y muchas veces tocar\u00e1 mezclar ambos idiomas para hablar su \u2018spanglish\u2019<\/span><\/p>\n

\u00a0<\/span>Promueve su cultura: <\/b>m\u00e1s all\u00e1 del idioma, los latinos como cualquier otro grupo, poseen c\u00f3digos culturales que los identifica. Conocerlos te permitir\u00e1 lograr una conexi\u00f3n y hacer que se sientan identificados con tu mensaje.<\/span><\/p>\n

\u00a0<\/span>Debes tener en cuenta que los hispanos provienen de muchos pa\u00edses diferentes, por lo que hay que prestar atenci\u00f3n a la hora de crear historias o un contexto. Aun as\u00ed, la m\u00fasica, la familia, la religi\u00f3n, la comida, son algunos de los aspectos m\u00e1s importantes dentro de la cultura latina.<\/span><\/p>\n

Conoce a tu p\u00fablico objetivo: <\/b>no todo es cultura e idioma; recuerda que en el marketing digital debes tener bien definido a tu user persona para que tu estrategia vaya bien dirigida. Es importante que identifiques distintos grupos de hispanos. Puedes separar por grupos de edades y g\u00e9nero. Identifica sus gustos y c\u00f3mo se comportan. Tambi\u00e9n puedes conocer sus miedos, sus problemas, c\u00f3mo los resuelven, d\u00f3nde se divierte, d\u00f3nde conviven, etc.<\/span><\/p>\n

\"\"\u00a0<\/span><\/p>\n

Si quieres saber m\u00e1s acerca de este punto, puedes <\/span>leer<\/b> nuestro art\u00edculo sobre c\u00f3mo definir a mi cliente ideal.<\/span><\/a><\/p>\n

\u00a0<\/span><\/p>\n

Para incursionar en un mercado o llegarle directo a un p\u00fablico objetivo, debes prepararte analizando y estudiando sus caracter\u00edsticas y su forma de vida. Tu estrategia de marketing digital debe estar alineada con tus objetivos y las exigencias del mercado. Prepararse adecuadamente es la clave para lograr dichos objetivos.<\/span><\/p>\n

 <\/p>\n

Recuerda que en BOLD cuentas con un equipo de expertos que te ayudaran con tu estrategia y a digitalizar tu empresa.<\/span><\/p><\/blockquote>\n

\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] La multiculturalidad es un hecho muy presente en los Estados Unidos. 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