{"id":4600,"date":"2021-05-18T07:16:33","date_gmt":"2021-05-18T12:16:33","guid":{"rendered":"https:\/\/boldhispanic.marketing\/?p=4600"},"modified":"2021-05-18T07:16:33","modified_gmt":"2021-05-18T12:16:33","slug":"despuesdelapandemia","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/despuesdelapandemia\/","title":{"rendered":"Descubre Algunos Cambios Que Nos Ha Dejado La Pandemia"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h5><span style=\"font-weight: 400;\">El a\u00f1o 2020 nos ha dejado grandes cambios <\/span><span style=\"font-weight: 400;\">mundialmente <\/span><span style=\"font-weight: 400;\">tras la pandemia. Por ejemplo, muchas empresas se han visto en la necesidad de adaptarse al mundo digital y cambiar la forma de operar.\u00a0<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">A estos grandes cambios tambi\u00e9n se suman el comportamiento humano y la forma de consumir. Nos hemos tenido que adaptar a la situaci\u00f3n en distintos aspectos de la vida, desde c\u00f3mo divertirnos hasta la forma de trabajar.\u00a0<\/span><\/h5>\n<h6><strong>Las redes sociales y muchas otras aplicaciones han sido un respiro para muchos, incluyendo a las empresas.<\/strong><\/h6>\n<h6><strong>\u00a0<\/strong><\/h6>\n<h6><strong>\u00bfQuieres conocer algunos cambios en nuestro comportamiento?, \u00a1sigue leyendo!<\/strong><\/h6>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Cambios en el consumo<\/strong>: antes de la pandemia, ya se visualizaba una evoluci\u00f3n hacia el consumo digital y las compras online; pero el 2020 ha acelerado el proceso y ha cambiado la forma en que las personas compran.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Tiempo en casa<\/strong>: debido a las limitaciones, los consumidores ahora dedican m\u00e1s tiempo a estar en casa, lo que ha favorecido el comercio digital y las actividades en l\u00ednea; se le ha dado valor al compartir m\u00e1s en familia o con nuestros compa\u00f1eros de piso.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Vida sana<\/strong>: el cuidado f\u00edsico y mental se ha convertido en una prioridad para muchos. En la primera etapa de la cuarentena, miles de personas hicieron de sus hogares un centro de trabajo, diversi\u00f3n y claro est\u00e1, de deporte. La actividad f\u00edsica pas\u00f3 a ser imprescindibles para muchos.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>El trabajo remoto<\/strong>: esta tendencia tuvo una aceleraci\u00f3n en pocas semanas. Si bien era una modalidad que se estaba implementando en algunos sectores, el coronavirus ha ocasionado que miles de compa\u00f1\u00edas hayan tenido que reconfigurarse y adaptarse al trabajo remoto.<\/span><\/li>\n<li><strong>Entretenimiento en l\u00ednea:<\/strong> en los \u00faltimos meses las suscripciones a plataformas como Netflix o HBO han aumentado de forma significativa. Disney Plus consigui\u00f3 en un a\u00f1o lo que se hab\u00edan plateado en cuatro. Lo mismo ocurre con los juegos en l\u00ednea y las redes sociales; TikTok ha sido una fuente de entretenimiento constante.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4604 size-vp_md\" src=\"https:\/\/boldhispanic.marketing\/wp-content\/uploads\/2021\/05\/tim-mossholder-oTjFWTHDRZQ-unsplash-800x533.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Muchos de estos cambios, son respuestas a las nuevas necesidades de nuestro entorno. La incertidumbre tambi\u00e9n juega un papel fundamental en la forma en como nos comportamos. A su vez, las marcas tambi\u00e9n se han ido adaptando a las exigencias de los nuevos consumidores.<\/span><\/p>\n<p><b>\u00bfC\u00f3mo son esos nuevos consumidores?<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u00e1s sostenibles: Un 16% de los consumidores piensa en el reciclaje y en reducir el impacto medioambiental. Escogen productos que sean sostenibles y su consumo se basa en cuidar el medio ambiente.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Ahorrativos: son clientes que se fijan m\u00e1s en la funcionalidad y el precio del producto que en la marca. Seg\u00fan un estudio de <\/span><span style=\"font-weight: 400;\">EY Future Consumer Index, este grupo representan un 35%.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Importancia a la salud: la prioridad de estos consumidores es su salud y la de sus seres queridos, por lo que escogen marcas que ya conocen y en las que conf\u00edan.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Experimentadores: hay un 12% de la poblaci\u00f3n (seg\u00fan <\/span><span style=\"font-weight: 400;\">EY Future Consumer Index) que busca vivir la vida al m\u00e1xima, buscar nuevas experiencias y disfrutar de cada momento. Se muestran abiertos a nuevos productos y servicios.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Sociales: este tipo de consumidores se preocupa por el bien com\u00fan y se implica socialmente. Deposita su confianza en empresas transparentes y que realicen alg\u00fan aporte a la comunidad.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El \u00faltimo a\u00f1o nos ha tra\u00eddo grandes cambios en la forma de comportarnos y de ver el mundo. Muchos de estos cambios han llegado para quedarse y el mundo digital ha experimentado un crecimiento important\u00edsimo.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Digitalizar tu compa\u00f1\u00eda te permitir\u00e1 conectar con miles de consumidores que hacen vida en l\u00ednea.<\/span><\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] El a\u00f1o 2020 nos ha dejado grandes cambios mundialmente tras la pandemia. Por ejemplo, muchas empresas se han visto en la necesidad de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[35,43,36,44],"class_list":["post-4600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bold","tag-2021-trends","tag-digital-marketing-trends","tag-email-marketing","tag-marketing-trends"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Descubre Algunos Cambios Que Nos Ha Dejado La Pandemia - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"description\" content=\"The Latino population represents the minority-majority in the United States. 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