{"id":18,"date":"2021-01-26T13:00:31","date_gmt":"2021-01-26T18:00:31","guid":{"rendered":"http:\/\/wp.vlthemes.com\/leedo\/?p=18"},"modified":"2021-01-26T13:00:31","modified_gmt":"2021-01-26T18:00:31","slug":"email-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/boldhispanic.marketing\/newsite\/email-marketing-best-practices\/","title":{"rendered":"Email Marketing Best Practices"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=”.vc_custom_1611710333814{margin-bottom: 0px !important;}”]<\/p>\n

Email marketing continues to be one of the most effective practices to communicate with your customers. Its versatility and low cost can give you incredible results if you know how to take advantage of it.<\/h4>\n

[\/vc_column_text][ultimate_spacer height=”90″][vc_single_image image=”4258″ img_size=”large”][vc_column_text css=”.vc_custom_1611752709468{margin-bottom: 0px !important;}”]<\/p>\n

If your purpose for this year is to improve your email marketing campaign, then here are some best practices you can implement to help achieve your goal:<\/h5>\n
    \n
  1. Clean your email<\/strong> list and remove inactive users.\u00a0This will prevent the open rate from dropping or going to the spam list.<\/li>\n
  2. Segment your database<\/strong> into smaller groups. A little organization goes a long way. You can make groups based on locations, interests, ages, etc.<\/li>\n
  3. Automate your campaigns<\/strong>: Conduct tests with welcome emails, thank you’s, birthdays, invitations, etc.<\/li>\n
  4. Don’t forget to include a call to action<\/strong> and make sure to keep your campaign objective in mind. The CTA can be in the form of a button or a link to your website, etc., Just make sure to be creative!<\/li>\n
  5. Avoid using a generic address<\/strong> such as noreply@email.com.<\/a>\u00a0It increases the chances of being sent to the spam folder.<\/li>\n
  6. Personalize<\/strong> all aspects of your emails.<\/li>\n
  7. Analyze your metrics to see how effective your campaign is. Pay attention to open, delivery, and click rates.<\/strong><\/li>\n
  8. Don’t forget to review<\/strong> the text, layout, links, and buttons before sending. A great email helps us achieve even greater results.<\/li>\n<\/ol>\n

    [\/vc_column_text][vc_column_text][vlt_post_link_block text=”Be Creative and Connect with your audience!” link=”url:http%3A%2F%2Fwp.vlthemes.com%2Fleedo%2F|||”][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1611752763004{margin-bottom: 0px !important;}”]<\/p>\n

    Effective email marketing techniques can help boost your business<\/span><\/span>. Here are a few email marketing trends to look out for in 2021:<\/h4>\n
      \n
    1. Segmentation and personalization in e-blasts, beyond adding the name of the recipient.<\/li>\n
    2. Improved user experience with interactive emails.<\/li>\n
    3. There is very little time to decide whether or not to view an email since visual content is gaining appeal.<\/li>\n
    4. Increased “re-engagement” thanks to personalized emails.<\/li>\n
    5. Dark mode is still trendy and is currently an option in email marketing.<\/li>\n<\/ol>\n

      [\/vc_column_text][ultimate_spacer height=”90″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

      \n

      And if you\u00a0find yourself asking…\u00a0<\/span><\/span><\/span><\/b><\/strong><\/p>\n

      What tool can I use? <\/strong><\/p>\n<\/blockquote>\n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1611752826005{margin-bottom: 0px !important;}”]We suggest using our favorite email marketing tool, Mailchimp<\/a><\/strong>. With this platform, you can segment and automate the information sent to your entire database via email.<\/p>\n

      Email marketing is more important than ever. It’s one of the main components of a successful digital marketing strategy.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column][vc_column_text css=”.vc_custom_1611710333814{margin-bottom: 0px !important;}”] Email marketing continues to be one of the most effective practices to communicate with your customers. Its versatility and low […]<\/p>\n","protected":false},"author":2,"featured_media":1353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[35,43,36,44],"class_list":["post-18","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bold","tag-2021-trends","tag-digital-marketing-trends","tag-email-marketing","tag-marketing-trends"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"yoast_head":"\nEmail Marketing Best Practices - BOLD Hispanic Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldhispanic.marketing\/newsite\/email-marketing-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Best Practices - BOLD Hispanic Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=”.vc_custom_1611710333814{margin-bottom: 0px !important;}”] Email marketing continues to be one of the most effective practices to communicate with your customers. 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